Email marketing is like networking at a professional conference, but digital. You start by collecting a list of contacts who are explicitly interested in your offer, similar to collecting business cards. Every email you send is an opportunity to maintain a relationship or open a new business opportunity.
transactional emails are your daily business transactions in email form. They confirm transactions or send important documents such as invoices and purchase receipts. These are comparable to handing over documents or concluding contracts after a meeting.
Customer experience or support emails help you add value after the sale. They provide answers to common questions or tips about using your product or service. This strengthens the trust and satisfaction of your customers, similar to the follow-up after a network meeting, which strengthens the relationship.
Lead nurturing emails are designed to take potential customers further down your sales funnel. They provide relevant content and information that is tailored precisely to the needs and interests of recipients. This is like maintaining business relationships, where you constantly communicate the value of your offer until the contact is ready for the next step.
Stand-alone emails serve special messages or offers. These are comparable to exclusive invitations to VIP events or special offers that you only send to selected business contacts.
newsletters keep your business contacts up to date with news, developments and offers from your company. It's like giving regular updates at an industry meeting to make sure your network is aware of the latest developments and opportunities.
Overall, email marketing is an essential tool in your marketing arsenal, allowing you to design tailored, effective, and measurable campaigns that build and maintain real business relationships.
