Online Marketing Glossary

Optimize your online strategy with A/B testing. Our guide shows you how to effectively compare two variants and improve performance.

Experience ad-free web browsing with ad blockers. Our guide explains how they work and can improve your online experience.

Advertorials are a common form of content marketing that blurs the lines between advertising and editorial content.

Affiliate marketing is a multi-faceted method in online marketing that makes it possible to generate a continuous and scalable income with comparatively little effort.

The AIDA model describes the four phases that a customer goes through before making a purchase decision.

‍ The anchor text, also known as anchor, link text or link title, is the visible, clickable text of a hyperlink.

Optimize your B2B marketing with our guide. Learn how to build and maintain successful business relationships.

Learn how backend and frontend work together to create seamless digital experiences. Our guide makes it easy to get started in software development.

Boost your website authority with our guide to effective backlinks in your SEO strategy. Discover best practices.

Black Hat SEO includes techniques for optimizing search engine rankings that violate the guidelines of search engines such as Google.

This metric is often used to measure the effectiveness of a website and to understand how well or poorly a page meets visitors' expectations.

Learn what brand identity means and how to develop a strong brand identity. Discover the components of brand identity and their influence on brand positioning and corporate success.

Discover how effective brand management differentiates your company and builds customer trust. Our guide to successful branding.

Breadcrumbs are internal links on a website that serve as a secondary navigation element.

CTA - is a call to action. These calls to action are typically buttons on websites or ads.

A canonical tag is a special HTML element that helps webmasters tell search engines which version of a web page is considered the “official” or “original.”

A content delivery network (CDN) is an extensive network of servers that is used to speed up the loading times of websites through geographical proximity.

What exactly is ChatGPT and how does it work? Learn how OpenAI's AI chatbot operates, what tasks it can handle, and why it is considered a pioneering technology.

The goal of clickbait is for you to click on the ad because it allows websites to get more visitors and generate more advertising revenue.

A Content Management System (CMS) simplifies the creation and management of website content. Find out how CMSs work, what advantages they offer and which systems might be right for you.

Cookies are small text files that websites use to store information about visitors and their preferences.

In the digital world, page speed and load time are decisive factors for user experience and SEO.

Maximize your ad efficiency: Discover everything about CPC in online advertising with our comprehensive guide.

The customer journey describes a customer's entire journey through various points of contact with a brand, a product or a service.

It's about finding out how much profit a customer can generate after you've deducted the costs you've spent to get them as a customer first — that's customer acquisition costs (CAC).

With the Google Disavow Tool offered in Google Search Console, webmasters have the option to remove potentially harmful backlinks to their website.

Understand the meaning and function of IP addresses: Our explanation simplifies complex technology, making it easy and understandable for everyone.

Find the best domain registrar for your website: Our guide will help you make a reliable and cost-effective choice.

If you have a website with many pages, it can quickly happen that you publish content twice. In search engine optimization (SEO), this problem is called “duplicate content.” Search engines like Google don't like duplicate content because it makes them difficult to find the most relevant page for a search query.

Email marketing is like networking at a professional conference, but digital. You start by collecting a list of contacts who are explicitly interested in your offer, similar to collecting business cards. Every email you send is an opportunity to maintain a relationship or open a new business opportunity.

Reach your target audience precisely with Facebook Advertising. Our guide shows how to create effective campaigns on Facebook.

A favicon is a small image that is used on a website to identify the website in the browser, bookmark menu, and other platforms. Favicons are usually saved in ICO or PNG format and have a size of 16×16 or 32×32 pixels. They're often used as a small version of a website's logo or brand and can be displayed in the address bar, in the bookmark menu, or next to the page heading. Favicons are an important element of website identity and can help make the website easier for users to recognize and differentiate. Using favicons is optional, but it is recommended that you use them on websites to improve the user experience.

Freebies are basically free extras that you offer to draw the attention of potential customers to your product or brand. They're a proven marketing method for generating interest or rewarding customers for their loyalty.

Display advertising uses the method of frequency capping, also known as “frequency capping,” to regulate the number of times an ad is shown to a single user.

Optimize your conversion rate with our guide to creating and fine-tuning funnels for your online business.

Secure your data in compliance with GDPR: Our guide explains the new obligations for businesses and how to implement them. Data protection made easy.

Learn how the daily budget works with Google Ads and how you can best use it for your campaigns.

Improve your website marketing with Google Analytics. Learn how to analyze traffic and boost performance.

A heat map is a visual tool for presenting large amounts of data.

The hreflang HTML tag indicates in which language a website is written. This tag is used for search engines.

Influencer marketing uses the popularity and trust that certain people enjoy in public to promote products or services.

Learn what JavaScript is, how it works, and why it's essential for interactive websites. Simple explanation with examples and use cases.

Learn how to use Google Keyword Planner for your SEO success: A practical guide for targeted keyword research.

Keywords are key terms that people enter in the Google search engines or similar. The search engine then shows results for the entered keywords.

A landing page is a central component in online advertising campaigns to persuade visitors to take a specific action.

Lead generation is a method of acquiring new customers.

Discover how to effectively generate and convert leads to move your business forward in our guide.

Link building is the practice of getting backlinks from other websites in order to improve your own position in search engines.

Link equity, also known as link juice or link authority, describes the value that an inbound link from one website passes on to another.

Load times, also known as page load times, are crucial for user experience (UX) and user behavior on a website.

The term “low-hanging fruits” means fruits that are easy to pick without making any effort.

Learn what a Meta Title is, why it's essential for Search Engine Optimization, and how a good title tag improves click-through rate and website ranking.

Negative SEO (blackhat SEO) refers to tactics that aim to worsen a competitor website's search engine rankings.

Learn how Off-Page SEO improves your website's ranking and increases authority and credibility through link building, content marketing, and social media.

Learn how to improve your website visibility and get more organic traffic through On-Page SEO techniques such as title tags, internal links, and URL optimization.

Open-source software is a computer program whose source code is publicly available to everyone.

The term “page speed” refers to the speed at which a website is delivered to the user.

A proof of concept (PoC) is the practice test of an idea to see if it really works. The aim is to check whether a concept or an idea can be implemented in reality. You could also see it as a kind of experiment that shows whether what you've come up with actually makes sense and can work.

Retargeting, also known as remarketing, is an online marketing technique in which advertisers tag visitors to their website so that they can show them targeted advertising as they browse the web.

RLSA stands for Remarketing Lists for Search Ads and is a powerful feature in Google Ads.

ROAS, short for “Return on Advertising Spend,” is a key figure in the advertising industry that measures profit in relation to advertising expenditure.

The robots.txt is a text file that is used by webmasters to tell search engine crawlers which areas of a website can and cannot be indexed. This file follows the Robots Exclusion Standard, a protocol that is recognized by most search engines.

The return on investment (ROI) indicates how profitable an investment was or could be. Here is an example of a calculation.

With schema.org markup, webmasters can design their websites in such a way that they can be better captured and interpreted by search engines. This results in better search results that are relevant and helpful for the user.

Search volume shows how often a keyword is searched per month, based on the average of the last 12 months to account for seasonal fluctuations.

Boost your online visibility and performance with search engine advertising (SEA). Our guide shows how SEA can move your business forward.

Optimize your website for top search engine rankings. Our SEO guide shows you how to increase your visibility and reach.

SERPs, short for “Search Engine Result Pages,” are the pages that search engines such as Google, Bing, or Yahoo display after users have entered a search query.

A server is a powerful computer system that is designed to provide resources, data, and services that other computers or users (known as clients) can access.

A sitemap gives search engines a clear overview of how the website is structured and which content can be found where.

In online marketing, “snippet” is a short excerpt of text that is presented as a preview of a website in Google search results (SERPs).

A soft bounce is an email that is temporarily undeliverable for various reasons.

Spoofing describes techniques in which cybercriminals disguise their identity by impersonating trustworthy people or devices.

The stay time is an important key performance indicator (KPI) that shows how long a user stays on a website before leaving it.

A subdomain is a delimited area of a larger domain that is separated from the main domain by a dot and listed before it.

A testimonial is a form of advertising in which prominent personalities recommend products or services.

Learn how user tracking works and what impact it has on privacy. Our guide explains user tracking.

The term “unique content” refers to unique and original content on a website.

A unique selling point (USP), also known as a unique selling proposition, describes the unique selling point or unique selling point of a company, product, or service that sets it apart from the competition.

Usability, also known as usability, is a crucial aspect of product and website design.

Improve the user experience of your digital products with our user experience (UX) guide. Make your website or app easy to use.

Viral marketing refers to marketing techniques in which content is designed in such a way that users independently and quickly share it on social networks.

Webflow is a cloud-based web design and development platform that allows users to build responsive websites and web applications without the need for extensive programming knowledge.

White-hat SEO includes ethical techniques for optimizing websites in order to achieve a good ranking in search engine results in a sustainable way. These methods comply with the guidelines of major search engines such as Google and are the opposite of black hat SEO, which produces quick results.