Frequency capping
Display or video advertising uses the frequency capping method to regulate the number of times an ad is shown to an individual user. Frequency capping ensures that an ad is not shown to the same person too often. This increases the efficiency of advertising campaigns and enables more precise billing. This allows advertisers to better manage their campaigns and ensure that their advertising messages are not perceived as annoying.
Tailored solutions
Discover selected topics and services related to web design, Webflow, and lead generation. Quickly find the right starting point for your next project.

Webflow
6
min read
Weglot and PHP2Shell: What Weglot Users Need to Check Now
Parts of Weglot run on PHP. Weglot patched PHP2Shell on October 21, 2026. What this means for your website and what you need to check yourself.

Webflow
8
min read
Webflow and PHP2Shell: Why Webflow Websites Are Not Affected
Webflow does not run on PHP and is not affected by PHP2Shell, as Webflow has confirmed. What this means for your website and how to check your setup.

AI & Technology
7
min read
PHP Security Vulnerability PHP2Shell: Why Hundreds of Websites Went Offline
Two critical PHP flaws took government sites, universities and hospitals offline. What PHP2Shell is, why a WordPress update will not help, what to do now.

SEO
6
min read
SEO Freelancer or SEO Agency: Which One Fits Your Business?
The choice between an SEO freelancer and an SEO agency depends on project scope, budget, and ongoing support needs. This guide uses a five-point decision matrix to show when each option makes sense, what each costs in the German market, and what to check before you sign.

SEO
6
min read
AI SEO: What Really Changes With AI-Powered Search
Aleksey Rogalev shares the practitioner's view on AI SEO: why less changes than the current hype suggests, what content and technical foundations actually matter, and how to measure whether ChatGPT or Perplexity cites your business.

AI
5
min read
Full Self-Driving as a team event: What Tesla’s AI teaches us about trust and innovation
Tesla's Full Self-Driving in a real-world test: What our team event revealed about trust in AI, technical innovation, and the right approach to automation.

SEO
7
min read
How Long Does SEO Take? Realistic Timelines and What to Expect
Most websites see their first meaningful SEO results between months 3 and 6, with compound growth arriving by month 12. Here is what drives the timeline, and what honest SEO planning looks like.

Online marketing
6
min read
Online Advertising: Channels, Costs and First Steps (2026 Overview)
Google Ads, social media campaigns, display banners, email, SEO: each online advertising channel works differently and fits different goals. This overview covers the main formats, realistic cost ranges for 2026, and a practical framework for choosing your starting point.

Online marketing
7
min read
Optimize Your Landing Page: More Enquiries from the Same Traffic
Your traffic is not the problem. This guide shows you how to diagnose what is blocking visitors from converting, fix the seven highest-impact levers, and get more enquiries from the visitors you already have.

SEO
7
min read
On-Page SEO: The Complete Guide to On-Page Optimization (with Checklist)
On-page SEO is the foundation of every ranking strategy. This guide covers all the factors that matter, from title tags to Core Web Vitals, with a practical checklist you can use right away.

Online marketing
5
min read
Integrating a CRM into your website - how it generates leads
Integrating a CRM into your website means: less manual work, better lead quality, and faster processes from form submission to closing.

Webflow
4
min read
Webflow websites for companies: Is it worth it in 2026?
A Webflow website for businesses can improve leads, SEO, and conversions—provided that strategy, structure, and content are designed for growth.

Online marketing
7
min read
How does a website win new customers?
How does a website win new customers? The keys are positioning, conversion, SEO, and clear processes—not just design and traffic.
6
min read
Webflow CRM Integration: How We Connected Webflow with Microsoft Dynamics 365
From manual data entry to full automation: Learn how we connected Webflow with Microsoft Dynamics 365 with a custom middleware, live data and an automated booking process.
SEO
7
min read
SEO: What is Search Engine Optimization and How Does It Work?
SEO explained simply: Learn how search engine optimization works, which 3 factors are decisive and how to get found on Google with a practical step-by-step guide.

Online marketing
9
min read
Google Ads Transparency Center
You want to launch a Google Ads campaign and are wondering which ads your competitors are currently running? Or would you like to know which ads were recently active? The free Ads Transparency Center can help. There you can view ads from other companies and get inspiration.

Webflow
3
min read
Framer vs. Webflow 2026: Which Website Builder Wins the Duel?
Framer vs. Webflow 2026: The 2026 Comparison Design speed or enterprise power? We compare Framer vs. Webflow in 2026. Explore SEO performance, CMS scalability, and pricing to choose the perfect stack for your high-end digital presence.

Webdesign
6
min read
Typography in UI/UX Design: More Than Just Pretty Type
Typography is the backbone of UI/UX design. With 90% of the web being text, font choice is not a matter of taste, but a strategic necessity. In this article, you will learn in 8 essential steps—from visual hierarchy and technical readability to responsive design—how to create professional interfaces that intuitively guide users and strengthen trust in your brand.

Webdesign
5
min read
UI/UX Trends 2025: What Companies Need to Know Now to Stay Relevant
Discover the top UI/UX trends of 2025: From invisible AI and gesture control to 3D visuals. Read why modern design now needs to "think" and how to make your digital products future-proof.

Webflow
8
min read
From WordPress to Webflow — How ACO left its “update hell” and became a premium brand
From WordPress update hell to webflow perfection: How ACO solved technical problems with marketed UX, reduced costs and scaled internationally — after an expensive false start with a cheap agency.

Webflow
6
min read
The future is now: What the Webflow Conference 2025 really means for marketers
Webflow Conference 2025 was a game changer for marketers! The highlights: Webflow AI is now natively integrated, assisting with design, content, and SEO via prompts. Thanks to Real-Time Collaboration 2.0, teams can work simultaneously on the same page, just like in Figma. Plus, the new component canvas ensures perfect brand consistency for scalable layouts.

Webflow
5
min read
Game changer: Webflow real-time collaboration is here — and it's changing everything
Imagine that your designer, developer, and copywriter are all working on the same landing page at the same time. What sounds like Figma is now a reality in Webflow. We show why the new real-time collaboration is the biggest game changer for marketing teams, resolves blockages and massively accelerates your projects.

SEO
8
min read
Google Disables #num=100: What the Change Means for SEO, Rank Tracking & Tools
Google has quietly made a significant change to its search functionality that has major implications for SEO tools and rank monitoring.

LLMO
5
min read
llms.txt: Why this small file determines your future visibility on Google & Co.
The AI revolution is changing the rules of SEO. A small file called llms.txt is critical to whether your website is understood and used as a relevant source by AI systems such as ChatGPT and Google Gemini. Our new article explains what llms.txt is, why it's essential for your visibility, and how to implement it in Webflow — from the simple manual method to the superior dynamic solution that gives you a real competitive advantage.
AI
8
min read
Build a website with AI
AI websites: Fast but not sustainable. AI builders create simple pages in minutes — ideal for prototypes. However, brand strategy, complex functions, legal security and long-term success require professionals.

Webflow
7
min read
Webflow agency: Why the right partnership is decisive for your digital success
A Webflow agency that acts as a reliable partner is crucial for digital success. The targeted use of Webflow lays the foundation: high-performance, SEO-optimized and flexible websites.
The agency offers a holistic approach, ranging from award-winning web development and branding to SEO and SEA strategies. Demonstrable successes with well-known customers confirm the competence.

Online marketing
6
min read
Building an online shop: From retail store to online shop — your practical guide for a successful start
From retail store to successful online shop: Our practical guide shows step by step how companies set up their web shop, choose the right shop systems, present products optimally and win customers with targeted online marketing. With checklists, tips on usability, conversion and social commerce, you can get started in e-commerce safely and efficiently.

LLMO
7
min read
Webflow & llms.txt: Our practice test shows what it really does
Is llms.txt the secret lever for more visibility in AI search? We've tested it on our Webflow pages, analyzed the data and show you the surprising results. Includes practical instructions.

Webflow
10
min read
Webflow SEO optimization: 15 advanced strategies for maximum visibility
Discover the truth about Webflow SEO with 15 professional strategies that most agencies hide to maximize your ranking and ROI.
Webdesign
4
min read
Barrier-free & GDPR-compliant: How iubenda supports companies in implementing ASA
Read this article to find out how to easily make your website barrier-free with just one tool.

Webflow
9
min read
Webflow vs. Storyblok: 10× SEO boost for SMEs
Webflow vs. Storyblok: Which CMS delivers 10× more SEO success to SMEs? Increase organic traffic and rankings — read the ultimate comparison now!

Webdesign
8
min read
Accessibility Strengthening Act 2025: The new obligation for digital accessibility
Accessibility isn't just a feature of your website, it's essential. For this reason, the ASA (Accessibility Strengthening Act) comes into force from June 28, 2025 - if it is violated, there is a heavy fine of up to 100.000€. Learn how to easily make your website barrier-free and what you absolutely need to consider.

Online marketing
9
min read
Monitored and exploited: The shocking truth behind your online behavior!
Are you really only being monitored by “your” devices? Learn how your data is being exploited without you realizing it and the shocking truth behind your online behavior.

Online marketing
16
min read
Why no one has come up with the idea yet: The turbo trick with Google ads!
Discover the secret turbo trick that takes your Google ads to the next level. Why no one has discovered it before and how you can use it to revolutionize your online marketing.

Online marketing
4
min read
Success with Webflow: relounge.club & marketer UX
Find out how relounge.club overcame technical hurdles and generated more leads with Webflow & marketer UX.

Online marketing
12
min read
Expert explains: How much does advertising cost on Google? Sample calculation & analysis
Learn from Google Ads expert Aleksey Rogalev how much advertising costs on Google. Get to know the important figures and calculate in 5 minutes whether it's worth it for you.

SEO
8
min read
Search engine optimization (SEO): At the top of Google in just 3 months
I'll clear up SEO myths that are stopping you and show you how to achieve significant Google rankings for your business in just 2-3 months.

Online marketing
12
min read
Is a blog still worthwhile in 2024?
Discover why blogging remains an effective strategy for SEO and brand building in 2024. Learn the best tips and trends from marketer UX.

Online marketing
12
min read
Have a website created: How to find the perfect partner
Do you want to have a website created but don't know what is important? Discover the 5 pillars of a successful website and find the ideal partner for your project.
Online marketing
3
min read
NIO Marketing: How to achieve real customer loyalty through innovative strategies
Learn how NIO builds a strong community through personal customer interactions and innovative marketing strategies and stands out in the electric car market.

Webflow
3
min read
Webflow Intellimize: AI-powered website optimization possible soon!
Webflow acquires Intellimize! The new power combination for AI-powered website personalization and optimization.

SEO
12
min read
Google Seo Leak: Anyone can get to number 1!
Discover the secret Google ranking factors! The SEO leak of May 24, 2023 reveals what really counts. Find out how you need to adjust your SEO strategy now!
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Online marketing
9
min read
Marketing psychology: Tesla website analysis
Learn how Tesla uses the psychology of its target audience through minimalistic designs, emotional appeal, and intuitive navigation to make its website successful.
Webflow
6
min read
Latest Webflow Features and Updates 2024
There are some exciting new features for Webflow that further improve the platform and expand the options for website builders. Today, we'll take a look at the latest 2024 updates and features, and explain the benefits for Webflow users and agencies.

SEO
5
min read
The 10 most expensive domain names in the world
The most expensive domain names in the world cost millions. Find out which factors influence the value of a domain and what the top 10 most valuable domains are.
SEO
18
min read
Local SEO: The ultimate tips to attract local customers
Have you ever caught yourself searching on Google for things like “hairdresser nearby” or “best bakery in Berlin”? If yes, then you've already taken a first step towards local SEO.

Webdesign
8
min read
The power of color psychology in marketing and branding
Learn how color psychology in marketing and branding awakens emotions, influences buying decisions and strengthens your brand.

Online marketing
5
min read
Tesla's 2024 entry into paid advertising: First visible steps revealed
Discover Tesla's new 2024 marketing strategy, which is based on efficient content production. A profound insight into the future of automotive advertising from marketer UX.

Webflow
9
min read
Webflow vs. WordPress 2026: The Ultimate Comparison
Webflow or WordPress in 2026? This comparison covers performance, security, pricing, and the right CMS for each use case — including the situations where WordPress is genuinely the better choice.

Online marketing
5
min read
Tesla's new marketing strategy 2023
Since the founding of Tesla Inc., the company has never invested a single cent in paid advertising. It was announced this year that this would now change. In this article, we'll look at what we as an online marketing agency can learn from this.

SEO
3
min read
Chat GPT Revolution - How do you use it correctly?
What is Chat GPT from OpenAI and how do you use it correctly in a company. What dangers can you avoid and why will you no longer be able to avoid this language model in the future.

Webdesign
6
min read
Website Creation Cost: What to Budget Realistically in 2025/2026
Website creation costs range from €1,500 to €40,000 or more. This guide breaks down what you will actually pay for professional website design at every tier, what factors drive the price, and how to budget realistically for your project in 2025/2026.
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Online marketing
6
min read
Advertising on the Internet - Boost Your Business Potential Online
Find out how you can attract new customers and more applicants to your company and increase your business potential online with targeted advertising measures on the Internet.

SEO
8
min read
SEO Consulting: Process, Costs, and How to Choose the Right Advisor
SEO consulting that delivers starts with structure, not tactics. This guide breaks down what a professional engagement covers, what realistic costs look like, and which questions reveal whether a consultant can actually deliver.

Case Study
6
min read
How Klaus Hübner boosts his company's growth with online marketing
Klaus Hübner is a successful expert in subsidy management and talks about his experiences with online marketing and its impact on his company. Learn how he recognized online marketing as a key strategy for growing his business and what vision he has for the future of online marketing in his industry.

Webflow
7
min read
Top 10 Webflow features we've loved as an agency since 2017
Have you had enough of cumbersome or outdated website builders? We've been working with Webflow for over 6 years and want to share our 10 favorite features with you that help us every day — these features are a real game changer for us.

Online marketing
12
min read
Online marketing strategy: Achieving your goal in 6 steps
Digitalize your marketing? Find out more tips for creating an online marketing strategy/marketing plan in this article!

Finance
17
min read
Marketing law firm: How to attract clients
In 4 steps to successful law firm marketing: automated client acquisition, expert status & recognition!

Online marketing
8
min read
What is a lead
What exactly was a lead again? Translated from English, “lead” means something like clue, or clue. In marketing, we talk about leads, lead acquisition or lead generation. With this article, we are shedding some light on the darkness.

Sales
17
min read
Learn how to sell
Are you self-employed and would like to know how to sell your service (s)? Are you planning to set up a company and would like to find out the easiest way to sell your products? Then you've come to the right place!

Online marketing
9
min read
B2B online marketing - That's how it works in business!
Most likely, you ended up on this page because you want to know what options and strategies there are in online marketing for the B2B sector? Find out the right answer here!

Webflow
12
min read
Redesign of the company website
With these 11 tips, you'll get a top website! This is how the redesign of your corporate website will be a success!

Online marketing
11
min read
Winning customers in the digital age
Every company needs customers. A sentence that is easy to say. In fact, it only scratches the surface. What companies really need to flourish is satisfied, loyal customers in steadily growing numbers. Regardless of whether your business is just getting started or wants to continue to grow: Acquiring more or new customers is a principle that you should always follow!

Webflow
8
min read
What Is Webflow? The Complete 2026 Guide
Webflow is more than a website builder. This 2026 guide covers how the platform works, what the CMS can and cannot do, the AI features now available, current pricing, and how Webflow compares to WordPress, Framer, and Wix.