How Klaus Hübner boosts his company's growth with online marketing

In the digital age, online marketing is a key factor for developing successful business strategies.

Klaus Hübner, an expert in subsidy management, spoke to us recently about how online marketing has affected his business.

Klaus helps medium-sized mechanical engineering companies obtain funding for their product and process development and acquires new customers through recommendations, at trade fairs and our online marketing support

In this article, we look at his experiences with online marketing and the impact on his business, as well as his perspective and advice on the future of online marketing for medium-sized companies.

Klaus Hübner's three-pronged approach to customer acquisition

Klaus acquires customers through three main channels: repeat business from satisfied customers, personal networking at trade fairs and through our online marketing support.

He appreciates the strong relationships he has built with previous clients who come back to his services time and time again because they have had positive experiences with him.

But he also uses trade fairs to meet new interested parties and expand his network in the mechanical engineering sector.

At marketer UX, we've also played an important role in his success, as we've supported his online marketing efforts and delivered new customers to him on a regular basis.

Klaus is impressed by the results and says:

“Your support in online marketing was very effective for me in acquiring new customers. ”

From initial skepticism to firm belief in online marketing

Klaus first learned about our online marketing services through a seminar with a tax advisor who worked with us.

Klaus initially had reservations about the value of online marketing for his company, as he saw it as a strategy that was only suitable for young and tech-savvy companies.

His customers, mainly medium-sized companies, usually follow a more traditional approach and often do not yet have much to do with the Internet and online marketing.

Despite these initial doubts, Klaus found working with us extremely rewarding.

‍Our online marketing strategy has helped him grow his business, attract new customers and expand his customer base.

With our help, Klaus opened up new sales channels and reached potential customers who were not necessarily part of his core business.

“Since the beginning of our cooperation, I have received inquiries from potential customers who are not directly related to the focal areas of the ZIM funding program. ”

One sale per month and new growth paths

The introduction of online marketing strategies has significantly changed Klaus's business.

This enabled him to expand his portfolio beyond the ZIM financing program and open up new paths for revenue and business growth.

The shift to the research allowance has proven beneficial for him as it brought new growth opportunities and had a positive impact on his company's overall performance.

“I've been working with you since April 2022 and we've made an average of one sale per month, which was our agreed goal.”

Online marketing: The game changer for Hübner & Partner

Klaus' experiences with online marketing have changed him. After initial skepticism, he has now recognized the decisive role it plays in the growth of companies.

He now views online marketing as an essential pillar of his business strategy and says it has helped him attract more new customers.

“I'll put it this way, it's another pillar of business generation that was actually closed to me until a few months ago.”

He is convinced that the importance of online marketing in the business world will continue to grow and is confident that companies that get involved will benefit from it in the future.

And he also believes that companies that don't accept it will miss out on valuable opportunities in the future.

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“In hindsight, I can say that it wasn't too late to open this channel and I'm convinced it's the right way to go. ”

Klaus is optimistic about the future of online marketing and working with us to expand his business. He is aware of the impact that the collaboration has had and is confident that it will continue to be successful.

Klaus on the balance between customer acquisition and retention

Klaus underlines the need for a strong online presence in today's digital world.

He believes companies shouldn't underestimate the power of online marketing and the potential it offers to reach new customers and grow their businesses.

“I believe that the next generation, which will deal with digitization, online communication and business opportunities on the Internet, will have a different understanding than the current generation. Therefore, companies must position themselves today to be present on the online market over the next 5 to 10 years in order to gain a competitive advantage. By this I mean that, in addition to traditional sales channels, companies should start developing an online strategy now in order to generate online business in the future and stay one step ahead of the competition as online acquisition increases more and more.”

But Klaus also believes that companies shouldn't just focus on online marketing and forget about their existing customers.

He therefore suggests finding a balance between reaching new customers through online marketing and retaining existing customers through strong customer service and customer loyalty.

Klaus suggests that companies should continuously adapt and develop their marketing strategies to remain relevant and competitive.

He advises everyone to keep up to date with the latest marketing trends and technologies and to always be prepared to try new things and take calculated risks.

He believes that the future belongs to those who can adapt and move with the times.

Companies that want to stay ahead of the curve should stay up to date with the latest marketing trends and technologies and be prepared to continuously improve and adapt their strategies as needed.

conclusion

In our interview with Klaus, we were able to gain valuable insights into his experience with online marketing and its impact on his business.

Klaus emphasized the importance of having a well-defined target group and proactively adapting marketing strategies to keep pace with changing market trends and customer behavior.

His success underscores the importance of staying one step ahead in a constantly evolving world and the impact that a well-executed online marketing strategy can have on a business.

His expertise in attracting funding for his customers shows how important it is to understand your own target group and react to market changes.

We're really excited that we can work with Klaus and help him achieve his business goals.

We are proud of our partnership with Hübner & Partner Innovation, which shows the positive results that a well-executed online marketing plan can produce.

Thank you Klaus for trusting us with your business and we look forward to a continued successful future.

If you too want to attract new customers through online marketing and want to boost the growth of your company, we are happy to help you.

‍Make an appointment today for your potential analysis.

We are looking forward to getting to know you and your company.