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The 10 most expensive domain names in the world

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The 10 most expensive domain names in the world

In the digital world, domain names are like gold dust. They are the Internet addresses at which companies and individuals find their websites and online presence.

The world's most expensive domain names often cost millions of US dollars. But why? In this article, we'll take a look at the top ten most expensive domain names and look at what makes them so valuable.

The most expensive domains of all time

10. 360.com: $17 million

Digitale Landschaft mit einer Straße, die zu einem riesigen Monitor führt, auf dem 'domains' steht, umgeben von Fahrzeugen und Wüstenlandschaft mit Kakteen, symbolisiert die Reise zur perfekten Domain im Kontext von UX und Marketing.

In 2015, 360.com was created for 17 million US dollars sold. The buyer was Qihoo 360, a Chinese Internet company that wanted to use the domain for its online services. 360.com had a high traffic volume even before the sale, which increased the price of the domain.

9. Internet.com: $18 million

In 2009, internet.com was created for 18 million US dollars sold what made it the most expensive domain name in the world at the time of sale. The new owner was QuinStreet, Inc., a US company that would secure even more domains in the following years.

8. Voice.com: $30 million

In 2019, Voice.com was created for $30 million sold. The buyer was Block.one, a blockchain company that wanted to use the domain for their voice chat platform. The word “voice” is relevant to blockchain technology because it stands for the decentralization and democratization of communication.

7. PrivateJet.com: $30.18 million

In 2012, the domain PrivateJet.com was created for 30.18 million US dollars sold. Nations Luxury Transportation, LLC had reached an agreement with Don't Look Media Group to acquire the domain name in cash and shares.

6. VacationRentals.com: $35 million

In 2007, the domain VacationRentals.com was created for 35 million US dollars sold to HomeAway, Inc., making it one of the most expensive domains of all time. But why invest so much money?

Brian Sharples, Founder and CEO of HomeAway, said”The only reason we bought it was so Expedia couldn't have that URL“. He showed that companies are willing to pay astronomical sums for top-level domains in order to become their owners and get ahead of competitors.

5. Insurance.com: $35.6 million

In 2010, Insurance.com was founded for 35.6 million US dollars sold to QuinStreet, Inc., which operates online comparison platforms for insurance and financial services. At that time, the sum was the second-highest price ever paid for a domain in domain trading.

4. Carinsurance.com: $49.7 million

Kreative Darstellung eines Einkaufsvorgangs für Domains, mit einer gigantischen .com-Maschine, Personen, die digitale Einkäufe tätigen, und einem Einkaufswagen, symbolisiert die Schnittstelle von E-Commerce und UX im digitalen Marketing.

In 2010, the domain Carinsurance.com was created for 49.7 million US dollars sold to QuinStreet, Inc. QuinStreet quickly entered the domain market and was part of many sales.

In a press release, the owners said the purchase:

... is expanding our own media and traffic sources in the insurance sector, in line with our strategy. It builds on our recent acquisitions of Insurance.com and Insure.com...

3. LasVegas.com: $90 million

The number three of the top ten domain sales is LasVegas.com which, according to a report by George Kirikos, President of Leap of Faith Financial Services Inc. and Leap of Faith Research Inc, in 2005 in a store worth almost 90 million US dollars was sold over 35 years.

The top-level domain was sold to the Las Vegas Convention and Visitors Authority (LVCVA).

2. business.com: $350 million

In 2007, the domain was sold to RH Donnelley, a company that provides directories and local commercial online searches.

The purchase of the business.com domain for the gigantic sum of 350 million US dollars was a very significant event. The purchase price helped to underline the potential of domain names as valuable assets and not just as simple Internet addresses.

1. Cars.com: $872 million

The most expensive domain in the history of all domain sales worldwide is Cars.com. This top-level domain with high impact was created in 2014 for 872 million US dollars bought by Gannett Co.

Cars.com is now one of the most well-known domains for buying and selling cars in the USA.

Which German domain sales Were the most expensive so far?

The highest, officially confirmed price for a German domain that has ever been paid is 892,000 euros per Kredit.de. At the time, its owner was Unister GmbH from Leipzig, which already operated numerous Internet portals.

More expensive domains:

  • poker.de: 695,000 euros
  • chat.de: 320,000 euros
  • Software.de: 235,025 euros

Most domain sales are not publicly announced on the Internet. It is therefore possible that even higher prices were paid for .de domains, but these have not yet been communicated.

What makes a domain so valuable?

Illustration der Website-Domain-Suche mit Lupe, die eine URL zeigt, umrahmt von UX-Designelementen und Währung, betont die Wichtigkeit von UX im digitalen Marketing.

There are several factors that influence the value of a domain and make it top-level domains:

  • Brand relevance: A domain name that is relevant to a specific industry or niche is more valuable than one that is generic.
  • Search engine optimization (SEO): A domain name with a high SEO score can help make a website easier to find in search engines.
  • Existing website or traffic: A domain with an existing website or high traffic is more valuable than an empty domain.
  • The domain extension: (.net, .org, .io, etc.) may also influence the value. The highest selling prices are with the .com extension.
  • Brand recognition: A domain name associated with a well-known brand is more valuable.
  • Investment potential: Domain names can be held as an investment and later sold profitably.

Trends in the domain name market

The market is constantly changing. Here are a few recent trends:

  • The demand for generic domain names is declining.
  • The demand for brand names and keywords is increasing.
  • Premium domain name prices are rising.
  • New endings (.xyz, .io, etc.) are gaining in importance.

What should I name my domain?

Here are a few tips on how to choose a suitable domain name:

  • Make it short and concise: Short and memorable domains are easy to remember and type.
  • Use relevant keywords: Choose a name that is relevant to your products or services.
  • Make it unique: Make sure that your domain name isn't already being used by someone else.
  • Use an easy-to-spell domain: Avoid using special characters and numbers in your domain name.
  • Think about the future: Choose a name that will still be relevant to you in the future.

conclusion

Choosing the right domain name is not only a financial investment, but also a strategic decision for the future of your business. An appropriate name can strengthen your online presence, attract new customers, and increase your sales.

If you need help choosing or choosing a domain name, don't hesitate to contact us contact. Our team is available for a non-binding discussion to help you find the perfect digital identity for your company.

Author
Aleksey Rogalev
Autor
Aleksey Rogalev
CEO
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