GoldmanTax®
Goldman Tax ist eine hochspezialisierte Rechtsanwaltsgesellschaft, die Steuerrecht als "Tax Law Reimagined" neu definiert.
Mit einem klaren Fokus auf die Zukunftsthemen der Branche – von komplexen Umstrukturierungen über internationales Steuerrecht bis hin zu Krypto-Assets – bieten sie eine elitäre Beratung für eine anspruchsvolle Mandantschaft aus Unternehmern (ab 1 Mio. € Umsatz), Konzernen und vermögenden Investoren. Es geht nicht darum, lediglich Buchhaltung zu erledigen, sondern darum, strategische, hocheffiziente Steuerkonzepte zu entwickeln, die sonst nur Großkonzernen zugänglich sind, und diese im Mittelstand zu implementieren.
Goldman Tax, mit seiner progressiven Positionierung und einer Community von zukunftsorientierten Mandanten , ist der ideale Partner für alle, die im komplexen Steuerdschungel einen visionären und digital versierten Strategen suchen.
The insight: an elite service requires an elite digital presence
Although the previous online presence provided information, it lacked the visual and technical excellence needed to convey the firm’s unique positioning. Inquiry data had to be collected manually and forwarded internally, which was error-prone and consumed valuable time of the highly qualified lawyers. These shortcomings prevented scalable client acquisition and contradicted the high-end positioning of the brand.A complete redevelopment was therefore essential to create a technical foundation that is highly efficient internally while providing clients with a premium, trust-building experience from their very first interaction.
“We always felt like our project was in the right hands.”
This is how we were able to help
Digital excellence for Goldman Tax: the technical implementation
For Goldman Tax, a digital platform was created that not only conveys the progressive brand message but also sets new technological standards in the industry. Our goal was to deliver a high-performing, flexible, and visually impressive solution that automates complex internal qualification processes while providing potential clients with an intuitive, premium digital experience.
3D visualization with Spline
We relied on a modern, decoupled system architecture (headless approach) with a clear separation of frontend (Webflow) and backend (CRM). The website was built in Webflow, while interactive elements such as animations and the multi-step inquiry process were developed as custom JavaScript solutions. A Node.js middleware hosted on Vercel securely validates and transmits inquiries to Microsoft Dynamics 365, which serves as the central platform for client management.
Seamless automation through intelligent synchronization
At the core is the fully automated data exchange between the website and the CRM, eliminating the need for manual intervention. Content such as blog posts or service pages is dynamically fed from the CRM into Webflow via the middleware. Webflow Localization and the DeepL API enable multilingual content. Qualified inquiries from the “potential analysis” are automatically processed, transferred to Microsoft Dynamics CRM, and created as leads — resulting in faster processes and greater efficiency.
A smart inquiry funnel: efficient and goal-oriented
A central element of the digital strategy was an intuitive, highly qualifying inquiry process that reflects Goldman Tax’s premium standards. Instead of a standard form, we developed the multi-step funnel “potential analysis,” through which prospects can precisely indicate their request and business situation. The data is directly linked to the appropriate CRM workflows. Custom-programmed UI elements ensure seamless user guidance, a high conversion rate, and efficient client acquisition.
Highlight your brand
A distinctive brand is essential to attract ideal customers and build long-term relationships. We create a brand identity for you that uniquely positions your company. Start now with an initial consultation and receive a tailored offer for your brand development.
Goldman Tax’s new digital stage: insights
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Get a website that sets you apart from the competition and attracts new customers
A professional website is essential for growing your business. It gives customers easy access to products/services and presents your brand and credibility. Our team will design an easy-to-use, SEO-optimized, and beautiful website that exceeds your expectations.
