GoldmanTax®
GoldmanTax® is a highly specialized tax consulting firm based in Düsseldorf's media port — right next to the Hyatt Regency, at one of the city's most renowned locations.
With a clear focus on future issues in the sector — from complex restructurings to international tax law and crypto assets — GoldmanTax® offers exclusive tax advice for a demanding client base of entrepreneurs (from €1 million in turnover), corporations and wealthy investors. It is not about “just” doing bookkeeping, but about developing strategic and highly efficient tax concepts, which are otherwise known primarily from the corporate world, and implementing them in a practical way in medium-sized companies.
With its progressive positioning and a community of future-oriented clients, GoldmanTax® is the ideal partner for anyone looking for a digitally savvy, strategically thinking tax firm in a complex tax environment.
The insight: An elite service requires an elite digital presence
Although the previous online presence was informative, there was a lack of visual and technical excellence to convincingly convey the firm's clear positioning. Request data had to be collected manually and forwarded internally — a process that was prone to errors and cost valuable time from the highly qualified team. These deficiencies made scalable client acquisition difficult and were contrary to the brand's high-end standards.
A complete new development was therefore consistent in order to create a technical basis that is highly efficient internally and at the same time offers clients a first-class, trust-building experience — from the very first interaction.
This is how we were able to help
Digital excellence for GoldmanTax®: The technical implementation
For GoldmanTax®, a digital platform was created that not only conveys the progressive brand message but also sets new technological standards in the industry. Our goal was to deliver a high-performing, flexible, and visually impressive solution that automates complex internal qualification processes while providing potential clients with an intuitive, premium digital experience.
Innovative system architecture
We relied on a modern, decoupled system architecture (headless approach) with a clear separation of frontend (Webflow) and backend (CRM). The website was built in Webflow, while interactive elements such as animations and the multi-step inquiry process were developed as custom JavaScript solutions. A Node.js middleware hosted on Vercel securely validates and transmits inquiries to the CRM, which serves as the central platform for client management.
Seamless automation through intelligent synchronization
At the core is the fully automated data exchange between the website and the CRM, eliminating the need for manual intervention. Content such as blog posts or service pages is dynamically fed from the CRM into Webflow via the middleware. Qualified inquiries from the “potential analysis” are automatically processed, transferred to the CRM, and created as leads — resulting in faster processes and greater efficiency.
A smart inquiry funnel: efficient and goal-oriented
A central element of the digital strategy was an intuitive, highly qualifying inquiry process that reflects GoldmanTax®’s premium standards. Instead of a standard form, we developed the multi-step funnel “potential analysis,” through which prospects can precisely indicate their request and business situation. The data is directly linked to the appropriate CRM workflows. Custom-programmed UI elements ensure seamless user guidance, a high conversion rate, and efficient client acquisition.
Highlight your brand
A distinctive brand is essential to attract ideal customers and build long-term relationships. We create a brand identity for you that uniquely positions your company. Start now with an initial consultation and receive a tailored offer for your brand development.
Goldman Tax’s new digital stage: insights
GoldmanTax®'s online presence has been redesigned from the ground up and sets new standards for the digital representation of exclusive tax advice. A clear, progressive design — supplemented by subtle interactions and a highly efficient funnel for lead qualification — establishes the platform as the first point of contact for demanding clients who are looking for strategic tax concepts at the highest level.
Discover the digital future of tax advice.
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Automate Your Client Acquisition at a Premium Level.
World-class tax consultancy requires highly efficient digital processes. As seen with GoldmanTax®, we transform your website into a strategic tool that saves valuable time through smart qualification funnels and targeted client acquisition. Let’s build your digital edge as a tax firm together.
