The Taste Symphony
The Taste Symphony, founded by industry experts Nic Shanker, David Rippen and Hakan Celebi, is the answer to the most pressing problems facing modern hospitality: staff shortages and inconsistent quality.
With an innovative concept for premium pre-batched cocktails, they enable every bar, hotel and caterer to serve award-winning drinks in just 30 seconds — without extensive training.
It's not just about selling cocktails, but about offering restaurants a highly efficient, scalable and qualitatively superior solution. The Taste Symphony is the “invisible” partner that enables hosts to inspire their guests with perfect drink quality.
A premium solution requires a premium digital platform
The previous solution was rudimentary and failed to clearly communicate the value of the pre-batched cocktails. It lacked clear user guidance, professional copy, and a trust-building structure to digitally reflect the brand's credibility and quality. A professional redevelopment was essential to create a representative, multilingual website to serve as a central sales tool.
“We always felt like our project was in the right hands.”
This is how we were able to help
A tailor-made platform for a seamless B2B experience
We have created a new digital home for The Taste Symphony that not only reflects the brand's exclusivity but also sets new technical standards in B2B sales. The goal was to develop a high-performance and flexible platform that automates complex internal processes and offers premium customers a first-class inquiry experience.
Innovative system architecture
We chose a modern, decoupled architecture that cleanly separates the website's frontend (Webflow) from the underlying data logic of the CRM (Microsoft Dynamics). The website itself was implemented in Webflow, while interactive core functions such as the "3-step process" and the B2B inquiry forms were developed as a high-performance custom JavaScript solution for an optimal user experience. A Node.js application hosted on Vercel acts as an intelligent interface between the systems, securely processing and forwarding requests. The foundation of this architecture is Microsoft Dynamics 365, which serves as the central "Single Source of Truth" where all product, customer, and lead data are maintained in one place.
Fully automated processes through two-way synchronization
The core of the platform is the fully automated data exchange, which eliminates the need for manual work. On one hand, changes to products (e.g., new cocktails, descriptions) in the CRM are recognized by the middleware and automatically updated on the website via the Webflow CMS API. For internationalization (Webflow Localization), new text content is automatically translated via the DeepL API. On the other hand, when a "Bar Analysis" request is made on the website, the middleware transmits all qualified data in a structured format to the CRM, where a lead record is automatically created. This automates the entire process, from the initial inquiry to internal sales assignment.
An inquiry process that converts
The focus was on an intuitive and qualifying inquiry process that meets the premium standards of The Taste Symphony. Instead of a simple "contact form," we developed a user-friendly, multi-step "Premium Serve in 3 Steps" process. This allows B2B customers (hotels, restaurants, caterers) to specify their needs precisely. All options are directly linked to the CRM. For this first-class and dynamic user experience, central UI elements were developed as a custom solution that intuitively guides the user through the qualification process and maximizes the conversion rate.
Convince your customers with a strong brand
A strong brand is the key to attracting new customers and building long-term loyalty. We will design a brand identity for you that is as unique as your business. Schedule your initial consultation today and secure a no-obligation quote for your brand redesign.
A look at the new online presence of The Taste Symphony
The Taste Symphony was developed from the ground up and sets new standards in B2B marketing for the industry. An elegant design, a fully automated lead pipeline, and clear, solution-oriented user guidance
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