The Taste Symphony by Nic Shanker

New multilingual web platform (DE/EN)
CMS for cocktail recipes & videos
Premium UI/UX design
Strategic B2B concept
Premium web design (Figma)
B2B Conversion Copywriting
Webflow Development
Webflow Localization (DE/EN)
CMS architecture for recipes
SEO & tracking setup

The Taste Symphony, founded by industry experts Nic Shanker, David Rippen and Hakan Celebi, is the answer to the most pressing problems facing modern hospitality: staff shortages and inconsistent quality. Nic Shanker, David Rippen und Hakan Celebi, ist die Antwort auf die dringendsten Probleme der modernen Gastronomie: Personalmangel und inkonsistente Qualität.

With an innovative concept for premium pre-batched cocktails, they enable every bar, hotel and caterer to serve award-winning drinks in just 30 seconds — without extensive training.

It's not just about selling cocktails, but about offering restaurants a highly efficient, scalable and qualitatively superior solution. The Taste Symphony is the “invisible” partner that enables hosts to inspire their guests with perfect drink quality.

A premium solution requires a premium digital platform

Before working with us, The Taste Symphony had a first-class, innovative product but lacked the digital platform to effectively reach its discerning B2B target audience (hotel industry, event catering, bars) and convince them of the benefits.

The previous solution was rudimentary and failed to clearly communicate the value of the pre-batched cocktails. It lacked clear user guidance, professional copy, and a trust-building structure to digitally reflect the brand's credibility and quality. A professional redevelopment was essential to create a representative, multilingual website to serve as a central sales tool.
“As an entrepreneur, I need partners who think along and deliver results on their own responsibility. I've been a customer of marketer UX since 2019 — for our new project “The Taste Symphony”, it was therefore no question that we would rely on this expertise again. The implementation was quick and uncomplicated as usual and even exceeded our expectations with additional services. If you're looking for professionals for digital performance, this is the right place for you. ”
User rating
Nic Shanker
Founder & CEO
Verified Review

This is how we were able to help

We've extensively updated the website to ensure it represents his brand in the best possible way in 2024. A standout feature is a custom CMS filter function, which isn't natively possible in Webflow but was implemented by our top-tier development team. Other special features include a custom CMS slider and interactive charts, providing visitors with an engaging and dynamic experience.
Customer
The Taste Symphony
Project Duration
1 month
Our Services
Strategic B2B concept
Premium web design (Figma)
B2B conversion copywriting
Webflow Development
Webflow Localization (DE/EN)
CMS architecture for recipes
SEO & Tracking-Setup
Technologies
Webflow: core platform for design and hosting.
Webflow Localization: Native solution for multilingualism
Webflow CMS: database
Figma: UI/UX design and prototyping of the premium interface.
Iubenda: Cookie and privacy integration.
Live Website
Laptop mit geöffneter Webseite 'The Taste Symphony', die ein goldfarbenes Cocktailglas mit Beeren vor rotem Samtstuhl zeigt.

A tailor-made platform for a seamless B2B experience

For “The Taste Symphony,” we have created a digital home that focuses on the essentials: the clear communication of a premium product. The aim was to develop a high-performance, visually appealing and easy-to-use website in Webflow that does not require complex “blatant features.”

Tablet zeigt eine Webseite mit Premium-Cocktail-Rezepten und Porträts dreier Männer, umgeben von zwei Logos mit blauen Symbolen.

Innovative system architecture

We chose a modern, decoupled architecture that cleanly separates the website's frontend (Webflow) from the underlying data logic of the CRM (Microsoft Dynamics). The website itself was implemented in Webflow, while interactive core functions such as the "3-step process" and the B2B inquiry forms were developed as a high-performance custom JavaScript solution for an optimal user experience. A Node.js application hosted on Vercel acts as an intelligent interface between the systems, securely processing and forwarding requests. The foundation of this architecture is Microsoft Dynamics 365, which serves as the central "Single Source of Truth" where all product, customer, and lead data are maintained in one place.

Fully automated processes through two-way synchronization

The core of the platform is the fully automated data exchange, which eliminates the need for manual work. On one hand, changes to products (e.g., new cocktails, descriptions) in the CRM are recognized by the middleware and automatically updated on the website via the Webflow CMS API. For internationalization (Webflow Localization), new text content is automatically translated via the DeepL API. On the other hand, when a "Bar Analysis" request is made on the website, the middleware transmits all qualified data in a structured format to the CRM, where a lead record is automatically created. This automates the entire process, from the initial inquiry to internal sales assignment.

Zwei iPhones zeigen eine Kontaktformular-Seite und eine Anleitung zur Servierung von Premium-Cocktails in deutscher Sprache.

An inquiry process that converts

The focus was on an intuitive and qualifying inquiry process that meets the premium standards of The Taste Symphony. Instead of a simple "contact form," we developed a user-friendly, multi-step "Premium Serve in 3 Steps" process. This allows B2B customers (hotels, restaurants, caterers) to specify their needs precisely. All options are directly linked to the CRM. For this first-class and dynamic user experience, central UI elements were developed as a custom solution that intuitively guides the user through the qualification process and maximizes the conversion rate.

Laptop zeigt eine Webseite mit den drei Kernwerten Qualität, Konsistenz und Innovation sowie tägliche Aktionen zur präzisen Rezeptentwicklung von Cocktails.

Convince your customers with a strong brand

A strong brand is the key to attracting new customers and building long-term loyalty. We will design a brand identity for you that is as unique as your business. Schedule your initial consultation today and secure a no-obligation quote for your brand redesign.

A look at the new online presence of The Taste Symphony

We're sure you'll love The Taste Symphony's new website. It is a great example of how innovative web design and a strong brand identity can go hand in hand. The online presence of

The Taste Symphony was developed from the ground up and sets new standards in B2B marketing for the industry. An elegant design, a fully automated lead pipeline, and clear, solution-oriented user guidance
Smartphone zeigt Premium-Cocktails mit Fokus auf Espresso Martini, Beschreibung und Video eines Mannes mit Cocktail.
Kontaktseite einer Webseite mit einem Kontaktformular und Kontaktdaten auf einem Laptopbildschirm.Lächelnder Barkeeper mit weißem Hemd, schwarzer Fliege und Hosenträgern sitzt vor einer Bar, daneben das Logo und der Schriftzug der Deutschen Barkeeper-Union.
Drei Männer posieren lächelnd in einer modernen Küche, der mittlere trägt Kochkleidung.
Laptop zeigt eine Webseite mit dem Titel 'Ihre Bar, unser Konzept – Stechen Sie heraus mit einer Premium-Erfahrung' und Abschnitte zu Bar-Konzept & Strategieentwicklung sowie Einkaufs- & Lieferantenmanagement.Vier Smartphones mit mobilen Webseiten, die Cocktail-Service, Kundenmeinungen und Experten vorstellen, vor grünem Hintergrund.
Textbanner mit Anleitung zur einfachen Servierung von Premium-Cocktails in drei Schritten: Persönliche Bar-Analyse, Tasting & Einführung und Begeisterung der Gäste.Person gießt Flüssigkeit in einen Messbecher zum Mixen von Cocktails.

Put an end to the need for explanations – let your website do the selling for you.

Complex B2B solutions require maximum clarity. We design web experiences that make the benefits of your offering tangible in seconds. We take the work off your hands and build a system that acts as your best sales representative around the clock – professional, convincing, and efficient.

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