Gotaris®
Gotaris is an innovative analytics platform for crypto investors that specializes in data-based, fundamental insights.
Instead of relying on hype and speculative chart analyses, Gotaris provides objective basis for decision-making. The core product is a proprietary 0-100 scoring model that assesses the real substance of crypto projects using on-chain data such as user activity, transaction volume, and log revenue. The target group is demanding private and professional investors in German-speaking countries who want to make well-founded decisions.
Gotaris's mission is to provide investors with “institutional clarity without institutional effort” and to serve as a reliable source in the volatile crypto market.
The Challenge: A Digital Business Model for Data-Intensive Analysis
A comprehensive technical solution was missing for managing paid memberships (subscriptions) and ensuring the secure, automated delivery of "gated content" (exclusive reports and scoring data). Furthermore, an intuitive dashboard was needed to visualize the complex scoring data interactively for users. A standard website could not meet these demands. A custom technical infrastructure was required to manage subscriptions, process payments automatically, and provide members with a first-class, app-like user experience.
This is how we were able to help
Developing a Closed Analysis Platform
For Gotaris, we created a digital infrastructure that extends far beyond a normal website, taking on the character of a true web app. Our goal was to build a high-performance, secure platform that automates complex processes like user logins, subscription payments, and access to protected data, all while providing users with a first-class dashboard experience.
Modern Architecture for Memberships and Payments
We opted for a flexible, modern architecture. The front end (marketing pages and the dashboard interface, as seen in the Figma design) was implemented in Webflow for design freedom and speed. The complex logic—user authentication, login/registration, and subscription status—is managed directly via the specialized membership tool (Memberstack) combined with custom code. This setup securely syncs the data flows between Webflow, the payment provider (Stripe), and the member database.
Fully Automated Subscription Workflows
The technological centerpiece is the fully automated subscription process, which eliminates any need for manual administration. When a user purchases a plan (e.g., Starter or Pro), the website communicates directly with Stripe via API to securely process the payment. Upon successful payment, a webhook from Stripe automatically updates the user's status in the membership tool. This status change instantly unlocks the "gated content"—the exclusive reports and analyses stored as a CMS collection in Webflow—for that specific user.
A Dashboard that Visualizes Complex Data
A primary focus was creating an intuitive user experience for the complex analytical data. As confirmed in the video feedback, the dashboard was designed as an interactive web app, not a static page. Using custom JavaScript, scoring data and analyses are pulled from the Webflow CMS and displayed interactively in a personalized dashboard. This allows subscribers to filter data, compare projects, and analyze fundamental scores. This app-like interface provides significant value beyond static PDFs and ensures high user engagement.
Position your brand successfully
A clearly defined brand is crucial for reaching your target audience and building long-term loyalty. We develop brand strategies and visual identities that make your company unique. Book an initial consultation and receive a custom offer for your branding project.
A Glimpse into the New Gotaris Platform
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