5-Day-Challenge

Nomad Publishing already had a very successful video course, but faced a common challenge: many customers failed to implement what they had learned. To solve this problem, the idea of a live challenge was born. The previous web presence, which was self-built on WordPress, was not up to this demanding project and offered only limited possibilities in design and functionality.

Instead of an overloaded page, we created a clear and aesthetically pleasing landing page in Webflow that appears more modern and fluid. With a professionally produced video, strategically placed trust elements, and compelling copy, an environment was created in which the target audience felt immediately engaged. The design reflected the high quality of the offer and directly contributed to the conversion rate.

The landing page was just the first step. We designed the entire user journey: from the free registration and an attractive upsell for a VIP package, all the way to the thank-you page. Every element was optimized to activate participants and prepare them for the main offer presented at the end of the challenge. This well-thought-out funnel was crucial for the high upsell rate – one in five participants booked the upgrade – and the large number of new customers.

The design was not an end in itself, but a central success factor. It wasn't just about fonts and colors, but also about custom graphics and animations that perfectly showcased testimonials and screenshots. The result was a holistic and high-quality experience that excited participants and contributed significantly to the campaign's success.

A highly efficient, asynchronous process replaced time-intensive meetings. All communication was handled via messenger and a project management tool, which enabled direct feedback and implementation in near real-time. With only four meetings for the entire project, the tight deadline was met and an outstanding result was achieved.