5-Day-Challenge

WordPress to Webflow migration: Replacing a limited DIY solution with a high-performance, visually superior landing page for maximum conversion rates.
Strategic funnel construction: Design of the entire user path, including VIP upsell logic, which prompted every fifth participant to upgrade.
Performance & design excellence: Replacing the error-prone WordPress site with a high-end webflow system with optimized load times and interactive Lottie animations.
Tablet showing the 5-day challenge website, where you learn how to create a coloring book and sell it on Amazon, featuring a video and participant reviews.
Strategic funnel design
High-end UI/UX design (Figma)
Webflow Development & Animation
VIP upsell & VSL strategy
Interaction Design (Lottie & Spline)
Tracking setup (GA4 & GTM)
Iubenda cookie compliance
Asynchronous feedback management

For Nomad Publishing, we designed the “5-day challenge” and implemented it on Webflow — a campaign that exceeded all expectations with over 5,000 registrations and more than 300 new customers and achieved an outstanding return on investment.

We created a high-conversion landing page that served as a launching pad for one of the company's most successful funnels.

From hobby author to successful entrepreneur

Nomad Publishing, led by CEO Tom, shows people how to build a sustainable income with books on Amazon. The focus is not on traditional authors, but on individuals who want to create a location- and time-independent creative side income. The mission: to give participants the motivation for the journey ahead through early successes.
5 out of 5 stars.
"We have never invested so much money in projects before. Now, in retrospect with the success we've had, I would advise everyone to do it. [...] It's better to invest the money right away, because it comes back three times over when customers feel that everything is high quality. [...] What actually blew me away the most was the design. My only factor of uncertainty was a little bit about whether you could deliver on the design, and you exceeded that by far."
User rating
Tom Schmidt
CEO
Verified Review

This is how we were able to help

Our task was to create a digital home for the "5-Day Challenge" that not only looks professional but, above all, converts. By developing a custom Webflow landing page and a well-thought-out funnel, we laid the foundation for the campaign's enormous success. The result was a massive increase in reach and the acquisition of over 300 new customers for the main product.
Customer
Nomad Publishing Consulting GmbH
Project Duration
3 months setup, followed by permanent support
Our Services
Webflow
High-end UI/UX design (Figma)
Webflow Development & Animation
VIP upsell & VSL strategy
Interaction Design (Lottie & Spline)
Tracking setup (GA4 & GTM)
Iubenda cookie compliance
Asynchronous feedback management
Technologies
Webflow
Marketing tool integrations
Lottie animations
Spline (3D elements)
Figma
Google Analytics
Live Website
Computer screen showing an invitation to sign up for a 5-Day Challenge, featuring photos of six people holding books.

From DIY WordPress to a professional conversion machine

Nomad Publishing already had a very successful video course, but faced a common challenge: many customers failed to implement what they had learned. To solve this problem, the idea of a live challenge was born. The previous web presence, which was self-built on WordPress, was not up to this demanding project and offered only limited possibilities in design and functionality.

Laptop screen showing testimonials from three 5-Day Challenge participants, including photos, ratings, and quotes.

A landing page that builds trust and converts

Instead of an overloaded page, we created a clear and aesthetically pleasing landing page in Webflow that appears more modern and fluid. With a professionally produced video, strategically placed trust elements, and compelling copy, an environment was created in which the target audience felt immediately engaged. The design reflected the high quality of the offer and directly contributed to the conversion rate.

Two tablets showing a VIP package description and an order form for a 5-Day Challenge, with details on benefits, pricing, and checkout.

A strategic funnel setup for maximum results

The landing page was just the first step. We designed the entire user journey: from the free registration and an attractive upsell for a VIP package, all the way to the thank-you page. Every element was optimized to activate participants and prepare them for the main offer presented at the end of the challenge. This well-thought-out funnel was crucial for the high upsell rate – one in five participants booked the upgrade – and the large number of new customers.

Design as a success factor: More than just a beautiful exterior

The design was not an end in itself, but a central success factor. It wasn't just about fonts and colors, but also about custom graphics and animations that perfectly showcased testimonials and screenshots. The result was a holistic and high-quality experience that excited participants and contributed significantly to the campaign's success.

Laptop displaying a website with information about the 5-Day Challenge, including text and images of three people with their children's books.

Efficient collaboration: fast results without a meeting marathon

A highly efficient, asynchronous process replaced time-intensive meetings. All communication was handled via messenger and a project management tool, which enabled direct feedback and implementation in near real-time. With only four meetings for the entire project, the tight deadline was met and an outstanding result was achieved.

The '5-Day Challenge': a look at the launch success

Discover how the new web platform made the "5-Day Challenge" a viral success and set the stage for a scalable evergreen funnel.
Two silver tablets; one shows the portraits and bios of Tom Schmidt and Jonathan Kuhla for the 5-Day Challenge website.Promotional display for the 5-Day Challenge with a call-to-action button and photos of four people proudly presenting their own books.
Person sitting in front of a laptop, designing a digital card with a floral pattern on the screen.A violet background with text inviting users to join the 5-Day Challenge Facebook group for mentoring, friendship, and networking, accompanied by a join button and the Facebook logo.
Three vertical color swatches with color codes and names: Silver Gray (#F1EFFE), Lavender Gradient (#FFFFFF to #F1EFFE), and Royal Violet (#00B372).Smartphone displaying a promotional page for a 5-Day Challenge on creating and publishing your own coloring book on Amazon, featuring an image of a smiling man in a bookstore.Laptop screen showing an overview of the benefits of a VIP package, including points such as lifetime access, exclusive templates, podcast episodes, video lessons, live calls, and a Facebook group.

Turn Your Traffic into Measurable Results.

An excellent offer deserves a funnel that reflects its quality. As seen with the "5-Day Challenge," we combine technical expertise with conversion-focused design to turn visitors into loyal customers. Let’s work together to make your next launch a viral success.

Follow us on social media