arthroprax
Dr. Olaf Beck is a renowned specialist in orthopedics and trauma surgery, specializing in innovative treatments such as stem cell therapy and knee and ankle surgery.
His practice, arthroprax, stands for the highest level of medical expertise and patient-centered care. The aim was to make this excellence digitally visible, build trust with patients and position Dr. Beck as a leading expert in his field — nationally and internationally. The aim is to reach patients with specific joint problems directly and to explain the latest treatment options to them in an understandable way.
Dr. Olaf Beck, with his many years of experience and commitment to advanced treatment methods, has become the point of contact for patients who are looking for specialized orthopedic help thanks to his digital presence.
The Challenge: Excellent Medical Care Without Adequate Digital Reach
What was missing, however, was a strategic content approach, professional search engine optimization, and the technical infrastructure needed to build trust and establish Dr. Beck as a leading expert. This gap between medical expertise and digital discoverability not only hindered the growth of the practice but also conflicted with the goal of educating patients about state-of-the-art treatment methods. A comprehensive digital realignment was necessary to create a platform that efficiently channels patient inquiries internally while also making Dr. Beck’s expertise accessible to a broader, international audience.
“We always felt like our project was in the right hands.”
This is how we were able to help
Building Digital Authority in Healthcare
For Dr. Olaf Beck, we created a digital platform that not only authentically reflects his medical expertise but also serves as an effective channel for patient acquisition. The goal was to develop a high-performance, informative, and trust-building website that presents complex medical topics in an understandable way and simultaneously convinces with excellent search engine visibility.
Flexible System Architecture with Webflow
We chose Webflow as the foundation to ensure maximum flexibility in design and content management. The website was structured so that patients can quickly find information on treatments like stem cell therapy or joint operations. Clear user guidance, interactive elements, and multilingual support (DE, EN, ES, NL) via Webflow Localization—supported by DeepL—ensure an optimal user experience. The Webflow CMS allows the practice team to easily maintain the blog, press section, and case studies.
Automated Processes for Content and Reach
A central element of the strategy is the continuous creation of content and SEO optimization. New blog articles and press releases are easily published via the Webflow CMS and optimized for search engines directly. Dr. Beck’s YouTube channel is seamlessly integrated, enhancing visual patient education. Thanks to long-term SEO efforts and multilingual support, the website achieves top rankings on Google. Patient inquiries are efficiently captured through optimized, sometimes multi-step forms, and forwarded to the practice team.
A Patient-Centered User Experience
The focus was on a clear, trust-building user experience tailored to the needs of patients. Intuitive navigation quickly guides users to information about specific medical conditions and treatment options. High-quality content—informative blog articles, understandable explanations, and patient stories (potentially in the press section)—builds trust and positions Dr. Beck as an expert. The professional, clear design underscores the medical seriousness. The website is fully responsive to ensure optimal display on mobile devices as well. Clear contact options and calls-to-action make it easy for patients to request a consultation.
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A strong brand builds trust and attracts the right customers or clients. We help you make your expertise visible and create a distinctive identity. Contact us for an initial consultation and a tailored offer for brand positioning.
A modern design with a personal touch, as unique as Westfa
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