New corporate identity
New Webflow homepage
Multilingual website with Weglot
Portfolio-Fallstudie für ACO mit neuer Corporate Identity, neuer Webflow-Homepage und mehrsprachiger Website mit Weglot.

Amateur Chess Organization

web design
Webflow development
multilingual
Booking System
GDPR-compliant
Corporate identity
Funnel

The Amateur Chess Organization, known for its world-class chess tournaments and events, was looking for a way to modernize its website and make its events more attractive for amateur chess players. Despite its popularity in the Chess World, the organization felt that their website did not represent the quality and value of their events and tournaments. The common goal was to create a modern and appealing design that highlights the uniqueness of ACO and its tournaments and appeals to chess enthusiasts all over the world.

Mann liest ein Heft mit dem Titel 'Brand Identity Guidelines' und dem ACO-Logo, das auf Markenentwicklung und Corporate Identity hinweist.

The Ultimate Experience for Amateur Chess Players Worldwide

The Amateur Chess Organization offers a 5-star chess experience where participants can compete against the best amateurs, receive feedback from grandmasters and enjoy the idyll and family community in breathtaking locations. With their world-class events, ACO has created a unique experience that attracts fans and players from all over the world.
“Marketer UX has our new Webflow website www.westfa-holding.com Together with us, not only superbly designed, but also implemented very reliably and quickly. We particularly like the good communication, the use of cutting-edge tools and the high level of initiative even beyond the project, so that we also like to work with Marketer UX on other projects.”
User rating
Oliver Nehring
CEO
Verified review

“We always felt like our project was in the right hands.”

“We received help from Marketer UX with the relaunch of our website, including a comprehensive rebrand. The project is a complete success and we are more than satisfied with the result. Chris always took care of our concerns and accompanied this demanding project with great attention to detail. Right from the start, we noticed that the entire team is highly competent and works absolutely professionally. Communication bottlenecks were addressed and resolved directly, always with a focus on the perfect end result. Great praise also for the high level of self-organization, which also helps us as customers a lot afterwards. We are happy to work with Marketer UX again, with Aleksey, Chris and colleagues.”
User rating
Falko Bindrich
Managing Director, Amateur Chess Organization
Verified review

This is how we were able to help

The newly designed Amateur Chess Organization website radiates professionalism and passion for chess. The clear structure of the content, the integration of event details and trainer profiles, and the presentation of the various tournaments and events underline ACO's commitment and expertise. In combination with high-quality video content and photos from the events, it was possible to convey the premium character. With the new website, ACO is in an excellent position to further expand its leading role in the organization of amateur chess tournaments.
customer
Amateur Chess Organization
Project duration
2 months
Our services
Corporate identity
web design
Webflow development
multilingual
Booking System
GDPR-compliant
technologies
Webflow
Weglot
Iubenda
Live website
ACO

New Corporate Identity with Brand Book

For the Amateur Chess Organization, we have developed a unique and topic-related corporate identity that reflects the 5-star chess experience for which ACO is known. With a brand book in physical and digital form, we ensured that the brand is consistent and recognizable in all aspects, which sets the organization apart from other chess organizers.

Four-language website with Weglot

Since the events are aimed at an international audience, the website had to be available in multiple languages. With the integration of Weglot, we have enabled a perfect translation into four languages so that the organization can reach chess fans from English, German, French and Spanish-speaking countries and speak in their native language.

Your own booking system

To make registration for the World Chess Championships as easy as possible for all participants, we have developed an efficient booking system for ACO. This system makes it possible to select the desired events, book hotel rooms and register for tournaments.

GDPR-compliant website

We've ensured that the Amateur Chess Organization website is fully GDPR-compliant. By integrating Iubenda, we offer clear privacy and cookie policies and a transparent cookie management system that gives users full control and confidence that their privacy is respected.

Site developed with Webflow

The Amateur Chess Organization's dynamic and user-friendly website was developed by us using Webflow. This enables a seamless user experience across all devices. The result is an attractive and functional website that is easy for ACO to maintain and manage and can be adapted to the growing needs of the organization.

A Webflow website as classy and elegant as the game of chess itself

For the Amateur Chess Organization, we used Webflow to implement a web design that emphasizes the elegance and strategy of chess. The intuitive user interface makes it easy for visitors to find out about tournaments, news, and memberships. With the new online presence, the Amateur Chess Organization is positioning itself as the leading organization for chess enthusiasts worldwide.
Zwei Abschnitte der ACO-Website mit Werbung für die 'ACO World Senior (50+) Chess Championship 2022' und einer Preisliste für das 5-Sterne-Atlantica Belvedere Resort.Drei Abschnitte der ACO-Website mit einem Poolblick des Veranstaltungsorts, Schritten zur Turnieranmeldung und einer Einladung, Teil der Schachgemeinschaft zu werden.

Your brand is unique and your website should reflect that

With us, you not only get a new website, but a digital poster that broadcasts exactly what you and your company stand for. Let's create an online presence together that truly represents your vision and values and leaves a lasting impression on your customers.

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