European Speed Club
The European Speed Club and its team of professional instructors are the experts for exclusive trackdays and sports driver training.
With a concept that focuses on limited participant numbers, maximum driving time, and individual coaching, they offer a unique platform for unforgettable experiences on Europe's most famous racetracks.It's not just about chasing lap times, but about safely exploring your own vehicle's potential and experiencing a community of like-minded individuals.
The European Speed Club, with its many years of experience in organizing motorsport events and a community of loyal participants, is the perfect partner for all sports car drivers who want to live out their passion on the racetrack at the highest level.
The insight: a premium standard requires a premium platform
“We always felt like our project was in the right hands.”
This is how we were able to help
A tailor-made platform for a seamless experience
We have created a new digital home for the European Speed Club that not only reflects the brand's exclusivity but also sets new technical standards. The goal was to develop a high-performance and flexible platform that automates complex internal processes and offers customers a first-class booking experience.
3D visualization with spline
We chose a modern, decoupled architecture that cleanly separates the website's frontend from the underlying data logic of the CRM. The website itself was implemented in Webflow, while interactive core functions such as the calendar, the filters, and the entire booking process were developed as a high-performance custom JavaScript solution for an optimal user experience. A Node.js application hosted on Vercel acts as an intelligent interface between the systems, securely processing and forwarding requests. The foundation of this architecture is the CRM Microsoft Dynamics 365, which serves as the central "Single Source of Truth," where all event, customer, and price data are maintained in one place.
Lottie animations for an interactive user experience
The core of the platform is the fully automated data exchange, which eliminates the need for manual work and functions in both directions. On one hand, changes to events in the CRM are recognized by the middleware and automatically updated on the website via the Webflow CMS API, ensuring the content is always up-to-date. On the other hand, when a booking is made on the website, the middleware transmits all order data in a structured format to the CRM, where a booking record is automatically created. This automates the entire process, from the order to internal administration.
Development of the website with Webflow
The focus was on an intuitive and flexible booking process that meets the premium standards of the European Speed Club. We developed a user-friendly and individualized booking flow for this purpose, which allows customers to dynamically add additional services, such as a companion or hotel accommodations, alongside the event, with all options directly linked to the products in the CRM.
For this first-class and dynamic user experience, central UI elements were developed as a custom solution. These include a calendar and a list view that update in real-time without loading times thanks to custom JavaScript, as well as intelligent filter logic that adapts the event display to the user's selection at lightning speed.
Convince your customers with a strong brand
A strong brand is the key to attracting new customers and building long-term loyalty. We will design a brand identity for you that is as unique as your business. Schedule your initial consultation today and secure a no-obligation quote for your brand redesign.
More than just a website - a digital experience
Take a look at more projects
European Speed Club®
Für den European Speed Club entwickelten wir eine maßgeschneiderte Webflow-Lösung mit integriertem Buchungssystem, CRM-Synchronisation und interaktivem Event-Kalender – ein digitales Erlebnis, das Motorsport-Leidenschaft und technische Perfektion vereint.
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