Online marketing
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Advertising on the Internet - Boost Your Business Potential Online

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Online marketing
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Advertising on the Internet - Boost Your Business Potential Online

Online advertising - advertising on the Internet

The world of marketing has changed rapidly in recent years, and advertising on the Internet is now a crucial part of any successful marketing strategy. In this comprehensive guide, you'll learn everything you need to know about online marketing to stay ahead of your competitors.

Advertising on the Internet has become an indispensable component for companies that want to expand their presence in the digital space. This type of advertising offers numerous benefits, including targeted reach, cost efficiency, and flexibility.

You have many opportunities to advertise your company or product online.

Search Engine Marketing (SEM) bietet Ihnen viele Vorteile für erfolgreiches Online Marketing
Take advantage of online advertising

Here are some of the key benefits:

  • Targeted placement: Advertising can be placed specifically on specific websites and for specific target groups.
  • Cost efficiency: Compared to traditional marketing methods, advertising on the Internet is often more cost-effective.
  • Measurability: The effectiveness of advertising on the Internet can be measured precisely, which makes it easy to monitor the success of the advertising campaign.
  • Flexibility: Online advertising can be quickly and easily adapted to respond to changes in the market or in the target group.

Basics of online advertising

Starten Sie Ihre Online-Werbekampagne mit marketer UX! Von Display Werbung bis Content Marketing, wir bewerben Ihre Dienstleistung oder Ihr Produkt im Internet.
You should know these 6 types of online advertising!

Online advertising depends on your online marketing strategy can be divided into various categories, including:

  1. Search engine marketing (SEM)
  2. display advertising
  3. social media marketing
  4. content marketing
  5. affiliate marketing
  6. influencer marketing

The role of SEM

SEM-Strategien zur Steigerung der Sichtbarkeit in Suchmaschinen
Search engine marketing (SEM) for maximum visibility

Search engine marketing (SEM) is an important part of online advertising. While SEO focuses on improving organic search results for e.g. Google concentrates, SEM includes paid advertising measures that serve to increase the visibility of a website in search engine search results. Your company or product is presented to the searcher in the search engine.

Display advertising

Display advertising is a digital marketing method that displays advertising banners on websites or mobile apps. These banners are usually visually appealing and are intended to pique the viewer's interest and encourage them to interact. The banners can be displayed on various platforms, such as social media platforms, news websites, and mobile apps on your smartphone.

social media marketing

Social-Media-Marketing zur Steigerung der Markenbekanntheit und Kundenbindung
Successful social media marketing strategy for your business

Social media marketing is a marketing strategy that focuses on using social media platforms to drive traffic, brand recognition, and customer loyalty. Companies can use social media platforms to reach their target audience by creating and distributing relevant content.

content marketing

Sprechen Sie Ihre Zielgruppe mit Content Marketing an
Valuable content marketing for your target group

At its core, content marketing is about creating and sharing valuable content that engages your target audience and meets their needs. It's not about promoting your products or services directly, but about entertaining and informing your target audience at the same time.

affiliate marketing

 Effektives Affiliate-Marketing zur Steigerung der Verkäufe
Successful affiliate marketing through partnerships

Affiliate marketing is a type of performance marketing in which companies work with affiliates to promote products or services. An affiliate promotes the product or service on their website or social media channels and in return receives a commission for every sale or action generated by their advertising.

influencer marketing

Mit Influencer-Markting gewinnen Sie leicht eine höhere Reichweite in den Sozialen Medien
Successful influencer marketing for your company

Influencer marketing is a marketing strategy in which brands work with influential people called influencers to promote products or services. Influencers have large numbers of followers on social media platforms such as Instagram, YouTube, Facebook, Snapchat, or TikTok. By working with influencers, brands can present their products to a wide audience. Companies often also pay influencers directly for using their products, for example in videos. A type of product placement takes place here. The form of advertising here is online advertising.

Platforms for advertising on the Internet

Erfolgreiche Werbekampagnen mit Google, YouTube, Facebook, TikTok Ads mit marketer UX
Effective advertising with Google, YouTube, Facebook, TikTok Ads and programmatic advertising platforms

Google Ads

Google Ads is one of the most well-known platforms for online advertising and offers various advertising formats such as text ads, display ads, video ads, and shopping ads. Google sells the top 4 search results. The sale takes place in an auction. It's known for the “cost per click system,” where you only pay when someone has actually clicked on your ad.

In addition to simple text ads, you can also advertise display ads (banner ads) via the Google Ads platform.

YouTube Ads

YouTube ads are ads that are displayed on YouTube. These ads can be created in various formats and sizes to achieve various marketing goals. The ads can be displayed either before, during, or after a video, or as banner ads on the YouTube homepage or in search results.

Facebook Ads

Facebook Ads allows companies to run targeted advertising campaigns on social networks such as Facebook and Instagram. These ads can be displayed in various formats, such as images, videos, or carousel ads.

TikTok Ads

TikTok ads are ads that are placed within the TikTok platform. There are various types of TikTok ads, including in-feed ads, brand takeover ads, TopView ads, branded hashtag challenges, and branded effects.

Programmatic advertising platforms

Programmatic advertising is an automated process in which advertisers buy digital advertising space to deliver their ads. Not only are Internet platforms available here, but also digital displays, which are available in hotels or airports. There is even a company called FRAMEN which combines both.

Basic elements of your online advertising

SEO-optimierte Webseite ist ein grundlegender Bestandteil der Internetwerbung
A professional website for your online presence

You certainly want to know what advertising on the Internet starts with. Here we list some technical terms with explanations and intended use. This gives you a necessary checklist and is well equipped to get started.


You should have your own Have a website created. Every company needs a website to present the products and services. A website is a type of business card that can be accessed 24/7 on the Internet at a web address.

Target group

Advertisers often select a specific audience to ensure that the ad is only shown to those who might be interested in it. For example, advertisers could only show their ads to people in specific countries or cities who are interested in specific topics. It would be important for you to narrow down people into categories who are interested in your product or services.

email marketing

Email marketing is an effective way to customers and to stay in touch with interested parties. It's an important part of any marketing strategy, regardless of the size or type of company or type of project.

The task of your website is to collect the contact details of your visitors. Imagine asking every guest at your store for an email. You then use this email to stay in touch with the person. Every website should be focused on collecting contact details.

Email marketing is mandatory. Without email marketing, you have no contact with your target group and have to constantly chase after them through display advertising or all other online media.


Keywords are search terms that your target audience enters on Google to search for your products or services. For example, an online shop that sells bikes could run ads with the keywords “buy a bike” or “bike shop” to target people who are looking for bikes right now.

Showing ads the moment someone is searching is the best way to instantly invite new visitors to your site.

We recommend that you start with the first advertising measures on Google. Search engine marketing is your first step into the world of online advertising.


The planning of advertising methods always depends on financial planning. It won't do you much good to start display advertising without even knowing how your target audience thinks. In the best case scenario, online marketing should generate a good positive ROI instead of immediately being a negative business, as would be the case with newspaper advertising today.

But how do you calculate the budget that should be made available?

Based on our experience in the service sector, we can advise you to start with Google Ads with an advertising budget of 100 EUR per day. This will have the effect that you can see results in the short term, look into the head of your target group and quickly improve your advertising efforts. If you want to find out more, it's best to talk to a Google Ads agency about online advertising on search engines.


In the digital age, advertising on the Internet is a key success factor for every company. To achieve your marketing goals and set yourself apart from the competition, it's important to understand the various online advertising formats, platforms, and strategies. Every entrepreneur who wants to market their products or services should consider Internet advertising options for their business.

Aleksey Rogalev
Aleksey Rogalev
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How much does online advertising cost?

The costs vary depending on the type and platform. Google usually charges per click on an ad, the other platforms have a price for every 1000 contact impressions.

What does lead mean in marketing?

A lead is a prospect who is interested in your product or service. In a marketing context, this lead can be obtained through online marketing measures.

What does lead generation mean?

A potential new customer is interested in a company and its product or service. The visitor leaves important contact details on his own initiative, the advertiser or the company/provider. This is done, for example, to find out more about the corresponding product. The contact details are used to further establish a dialogue with the potential new customer. The aim of lead generation is to generate contact data, to qualify leads with the aim of turning these prospects into desired customers.

How can you turn off advertising on the Internet?

The term here is an ad blocker or ad blocker. A well-known ad blocker is Ghostery. You can install this in your advertising browser. You can then manually or automatically block advertising and any scripts that are used to collect user data.

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