min Lesezeit

SEO consulting - 2 keys that matter

Table of content
min read time

SEO consulting - 2 keys that matter

There are hardly any companies left that are unfamiliar with the term SEO. After all, the fact is that the majority of companies are already investing in marketing and sales. Regardless of the internal marketing department, successful entrepreneurs are always looking for a conversation with an SEO consultant. This finally gives you the certainty that your own marketing is doing a good job and that the Google ranking is being improved. After all, more website visitors mean more hot ones Leads, sales and turnover.

In this article, you will learn exactly what makes a professional SEO consultant, how you can unmask a bad SEO consultant in a very short time and everything about SEO and consulting. We also clarify the question of how you really recognize a good SEO agency and how you can tell whether only hot air — or even worse — dangerous half-knowledge is being sold. Bad agencies give clear warning signs — we'll show you how to recognize them!

1. What is SEO consulting?

As the name suggests, an SEO consultation gives you advice on the subject of SEO in relation to your current presence. But there is the one-time SEO consultation And a permanent SEO support.  

In today's age, there are so many market players on the Internet that your own marketing strategy, a qualitative website and a clear message are essential for survival in order to be even noticed by your target group. Through a professional SEO consultant, you will receive expert advice on your website and learn how you can rank better and get more traffic (more website visitors) on your company website. In the end, you get more leads and selling Your product or service is better.

In short:

An SEO consultant analyses the following components:

  • Your market and target group
  • Your market players on the Internet
  • The current Google ranking of your projects
  • Your website (structure, technology, PR)
  • Important keywords from your buyers
  • Current Google trends (search engine trends)
  • Development of a strategy for filling 1st place on Google

SEO consultants act according to your needs, which result from a detailed potential analysis. SEO analysis is the basis of the SEO strategy. Depending on your needs, a holistic strategy is either created for your online marketing presence or knowledge is offered to your existing marketing team.

Does a one-time SEO consultation make sense?

In a one-time SEO consultation, you will find out what you should implement if you want to become more visible on the Internet. You will therefore receive some kind of feedback on your previous appearance and a new strategy on how you could upgrade it.

SEO consulting mainly makes sense if you already have the means to implement it, i.e. a qualified marketing department.

More precisely, SEO consulting develops an SEO strategy that your marketing department can work on permanently and build on.

What is long-term SEO support?

In addition to a one-time SEO consultation, SEO consultants also offer other services, such as SEO support. This includes the SEO strategy and the support of figures generated by SEO consulting. SEO support is extended over a longer period of time, often even over several years.

What SEO consultations are there?

As the name suggests, SEO consultants advise you on the subject of SEO. However, there are also topic-specific consulting packages, such as link building, off-page and on-page measures, or technical SEO topics, in order to be able to get an even better overview of the niche. Therefore, in addition to classic SEO consulting, you can also book other packages that your company or industry needs.

tip: Many people assume that individual components need to be fine-tuned in order to do better in Google search results. But you also don't screw on the wheel if you don't have a car at all, right? SEO means holistic strategy. Therefore, you need a perfect plan from an SEO consultation to know which screws to turn and when.

2. What are the benefits of SEO consulting for you?

SEO advice is like a super speed boost that you have to inhale at the right time. With the boost, you are only able to reach even higher speeds. SEO consulting gives you a perfect strategy that you just have to implement correctly.

SEO consulting takes you on a whole new route to get to your destination. The goals are more and more visibility on the Internet, more customer inquiries and sales due to increasing relevance determine who is found — and who isn't.

Gain the right SEO mindset

In today's age, marketing means more success and more turnover. After all, the search for solutions has changed enormously in the era of the Internet. In the past, people liked to ask older people for advice or buy a guide for their next trip to the Baltic Sea.

Das richtige SEO-Mindset gewinnen

Nowadays, we don't buy a book — we read an article on the subject on the Internet. A packing list can then be printed out immediately and you have to think as little as necessary to get to your destination. visibility and

The modern era of rapid search for solutions

We therefore live in the modern age of rapid solutions. At Google, we can see at a glance what the majority of people think and say about a specific topic.

If you don't appear as high as possible in Google search, it means that your company is not a relevant solution.

If you're not in the search results, that means:

  • You don't get any website visitors.
  • You're not getting any leads.
  • The expected turnover is not achieved.
  • They almost don't exist on the Internet.

tip: Marketing is essential if you want to be seen by your customers. Of course, you can also take individual SEO measures and create content. This makes you more likely to be seen by search engines and can also compete for a highly coveted spot in the top bar. However, an SEO analysis is essential for a better marketing presence.

3. 6 Indications: How to recognize bad SEO consultants

6 Indizien: So erkennen Sie schlechte SEO-Berater

The SEO market is not only full of experts and experts — but also occasionally empty cases disguised in a suit. After all, the industry is impulsive and the requirements feel like they are changing every day in order to achieve greater visibility.

In the area of copywriting, just 10 years ago, you only had to use the keyword often enough. A copy-paste sequence that made no sense at all was enough to secure a place on the first Google page.

Today, the algorithm has changed — in favour of the searchers themselves. The quality of your content must match the intent of your visitors. Google regards too many keywords as useless content and duplicates are acknowledged with a poor ranking.

tip: Did you actually know that the relatively new job title SEO consultant is not protected by law?

5 signs of an unqualified SEO business consultant:

Due to the dynamic acquisition of knowledge in the area of SEO and marketing, it is becoming increasingly difficult to separate the wheat from the chaff. However, with the following five signs, you will be able to unmask poor SEO advice within a very short period of time:

1. The protective cover: confidentiality agreement (NDA)

Der Schutzmantel: Verschwiegenheitsvereinbarung (NDA)

“I can't give you any information about this for NDA reasons” At first impression means something like: “I have to Google the question myself in advance so that I can give you useful information. ”

However, it should be noted that many industries are subject to data protection.

For example, if lawyers were to talk to third parties — or even worse — with the other party about the acts, the defendant could get into trouble. Confidential facts would finally be discussed.

However, an SEO consultant doesn't break his NDA if he talks openly with you about your issues — after all, this requires transparent communication in order to develop a good strategy.

Rather, this approach gives the impression that the SEO management consultant is unclear about the situation and therefore does not want to communicate openly.

Important note: If an SEO consultant has already signed NDAs in your industry, then we advise you to be very careful with your company information. It is best to sign a confidentiality agreement before working together.

2. The approach is relevant

Die Herangehensweise ist relevant

The way he works makes it easy to see whether these processes are common to him or not. Does the consultant or agency have a clear approach and can clearly show it to you? Then you can be sure that this consultant knows his job.

You can recognize professional SEO consulting from the following structures and processes:

6 elementary measures:

Questions to analyze:

1. Google ranking analysis

What is the current situation? Where is your company website currently ranked by Google? What about your competitors? Do you need a new website and do you need a new one Have a website created?

2. The technical SEO check

How appealing does your website currently look? Do you use link building? How good are your subpages? Is your advertising message clear?

3. Detailed keyword research

Are keywords being used? Are the right keywords being used? Does your target audience Google the search terms you use on your website?

The core of an SEO strategy is researching the right keywords.

4. Website structure analysis

What is the right strategy for placing keywords on your website in a Google-friendly way? Are you optimizing your sub-pages for specific keywords?

5. New content

What structure do your subpages need to have in order to generate more traffic? The pages must also be visually convincing and keep website visitors engaged as long as possible.

6. The plan: Die SEO strategy is in place — implementation

In the last step, you will receive a detailed SEO strategy with measures: What are the next steps now? What are the most important SEO measures?

3. Specialization: online shop or service

Not all SEO consulting is the same. After all, an SEO consultant for online shops will advise you differently than one who has gathered all his expertise in the areas of B2B and services. In addition to these, there are also many “Hobby SEO consultant“, who run their own projects, but for the most part only generate affiliate or money income through recommendation.

Specialization is urgently needed — preferably one who has experience in your field.

It is similar if the consultant has only worked with large companies. His processes and approach will not match your company if they do not offer the same conditions as the big players. After all, this consultant thinks in other categories and the work approach is different.

4. Network of proven service providers

SEO consultants are coordinators for various areas that interact with search engine optimization. As a result, professional SEO consultants have a huge network of copywriters, web developers, and content creators.

Of course, there are also freelancers in the area of SEO consulting. However, this does not mean that this working group has a smaller social network of experts.

However, you should be suspicious if your SEO consultant does not have any proven service providers. This shows that this consultant himself has not been doing his job as long as he might advertise.

5. Wrong key performance indicators

Some SEO consultants promise low bounce rates from a page. But that has absolutely nothing to do with whether a site performs well or not. When they artificially drive up user numbers on Google Analytics, it gets adventurous. So avoid any micromanagement based on pseudo-goals and discuss your goals with the SEO agency. In the end, you probably want more revenue and you won't be able to do that with topics that bring traffic but not revenue. It is therefore important to define common goals in order to be able to make the right optimizations.

Here's what you can do:

During the initial consultation, ask sufficient questions, preferably industry-specific ones. In this way, you can find out whether your industry and needs even match the skills and expertise of the SEO consultant. Is the consultant more likely to B2B-sector — or has he only advised online shops in the B2C sector so far?

By the way, it is not a good idea to involve internal employees in the conversation with the SEO consultant. Put yourself in the advisor's shoes. He wants to talk about your SEO strategy from entrepreneur to entrepreneur and must at least prove himself. And now an entire team is coming to talk, all of which, of course, have different opinions. The individual SEO consultant must now prove himself before being appointed. This is unfair and also casts a bad light on you as an entrepreneur.

4. More success & sales: 7 signs of professional SEO consulting

An SEO consultation gives you a clear guide on how you can rank better on Google in the long term. This service is crucial in entrepreneurship and gives you a forecast of how you can grow through visibility.

You need to realize that there are consultants who focus exclusively on technical or thematic optimization, while others delve into content marketing or link building. So first clarify which type of service is needed for your individual situation.

If you use the SEO consulting service, you must of course know as precisely as possible. That is why you will find the most important clues here to distinguish professional SEO advice from bad SEO advice.

6 steps to find a professional advisor:

How to recognize a professional advisor:

1. The Google search

A professional SEO consultant ensures greater visibility on the Internet. Ideally, he also works on his own visibility himself. See how well he himself ranks with his service.

An SEO agency should understand their business well enough to be found on Google. After all, that is their core competence.

2. Examine references

Similar to applicants, you should also look more closely at an SEO consultant whether they already have a certain level of expertise — or whether you may be their first customer after all. Ask for corroborating references and research the testimonials.

3. Test his industry expertise

Ask for case studies on how other of the consultant's clients are achieving success. Use industry language and it is best to conduct the conversation in such a way that you match the expertise of the SEO consultant with the needs in your company.

4. Lack of monitoring

Communicate clearly that you have access to Would like to get an Analysis & Reporting” tool so that you can also see the figures for yourself. Quality SEO advice will provide you with transparency right from the start.

Pay attention to the progress you've made so far and whether there's been any movement at all.

5. Are only the SEO tools working or is the SEO consultant also working on your problem?

Bad SEO consultants simply send out automated reports and basically don't look at the page at all. Even the best SEO tools are sometimes unable to identify problems directly. The human eye looks at the page from different perspectives and looks at usability, the correctness of the content, on-page and off-page optimizations, and technology, for example.

6. CEO and SEO

An excellent sign that an SEO consultant is professional is the fact that he is an entrepreneur himself. He therefore has an entrepreneurial mindset and you communicate on equal footing.

5. Can you influence Google rankings?

If you want to rank well on Google, you should be a master at understanding the search intent of the target group. After all, search engine optimization means optimizing content and traffic factors so that the website visitor stays on your website longer. On the other hand, it means that he finds what he was looking for on your website.

Search engine optimization therefore comprises various measures and means considering why Internet users are looking for a specific term. In the SEO strategy, the appropriate content is designed and created, which is finally offered and can therefore ensure a good position in the ranking. Sounds like a lot of work, doesn't it?

There is a lot of fluctuation in search rankings. But this is basically the normal state of affairs — after all, everyone wants to be seen and found. By publishing high-quality content, you can secure yourself a place in the top league. By distributing this content, the Google algorithm recognizes in which niche you have positioned yourself.

Is there any other way you can rank well on Google?

In principle, the measures that serve to improve the Google ranking can be divided into two categories:

7. What does search engine optimization cost?

SEO is a strategy that generates long-lasting success. The SEO consultant simply shows you the path to fame. After all, the strategy is the key that boosts the organic search option on Google so that you're likely to rank well.

However, the approximate price range can be calculated. All you have to do is define what your goal is. The path to rowing to the agreed goal is defined as part of SEO consulting.

Costs and SEO: the 3 pillars of search engine optimization

The exact price that you will ultimately pay for your individual SEO consultation is derived from the following three components:

search engine optimization

Onpage optimization (includes everything you can do directly on the website)

  • Meta title and meta description
  • Internal and external links
  • Page title
  • Keywords
  • Readable content with added value
  • charging time
  • FAQ section
  • XML site map
  • URL optimizations

Offpage optimization (includes external influencing factors)

  • backlinks
  • click-through rate
  • Bounce rate
  • Social Signals
1. Your strategy: How would you like to proceed?

SEO consulting is highly recommended for your strategy, as this shows you why your market competitors rank better than you, what they do differently and how to find your company website on Google in the first place.

These are the basic questions you need to ask yourself if you want to start with search engine optimization. Basically, you're no longer groping around in the dark this way. You can see your options clearly and only decide with the SEO consultant which direction makes the most tactical sense in order to be able to generate more traffic.

2. What are your resources? What can be implemented and how?

This step is actually about the technical requirements, the programming for the redesign of the website. Implementation and resources are important aspects in order to be able to estimate costs more precisely in advance. After all, not every company has hired programmers, copywriters, etc. who can create content directly. If your internal team is not enough, freelancers must be hired to implement the necessary workload.

tip: If you enlist the help of a local SEO agency, you should check beforehand whether working with your industry, service, or product and niche may be new territory for the SEO agency. Does this SEO agency already have experience in building a website with, for example, 20 other sub-pages? Check the references and be more likely to ride horses that have already won races.

3. Ongoing optimization: increasing popularity

By taking this step, your aircraft has already taken off. Now all you have to do is make sure you're always on track. SEO is ultimately an ongoing process. Now that your redesign website has been launched, it's time to get on with it. Through link building, new posts and expanding sub-pages, you will always remain popular with your website visitors.

So what does SEO consulting cost?

In the last three points, you have learned which steps are necessary to implement the search engine optimization process. If you have a strong internal team that can help you implement it, you will be significantly more cost-effective than an entrepreneur who has to buy each service separately.

The costs of an external SEO agency look similar. The price varies depending on requirements. If you need a new website on a new domain with 50 sub-pages, the price will of course skyrocket accordingly.

tip: Working with freelancer SEO consultants is not recommended compared to SEO agencies. As the name suggests, a lone fighter fights alone.

8. Conclusion

In this post, you've learned what SEO consulting is, how you can unmask a bad SEO expert, and what makes a good SEO consultant. With this knowledge, you are well prepared to tackle the search engine optimization project. After all, the right SEO strategy is the key to success!

We have already been able to show over 200 entrepreneurs the right path to greater visibility. Our focus is always on a good Customer journey. We create this through flawlessly functioning technology, a modern website and readable content — tailored to your target group and industry.

With an excellent strategy, we are also happy to advise you in order to generate maximum visibility on the Internet. Ask here gladly after a non-binding consultation.

Aleksey Rogalev
Aleksey Rogalev
Read more
Show less
Share this article


What do you do as an SEO expert?

An SEO expert is usually the specialist when it comes to search engine optimization. SEO experts examine the criteria (i.e. keywords, etc.) that ensure visibility. Your target group is analyzed in detail and the way your website visitors find your product or service is optimized so that you can generally receive more traffic. In doing so, the SEO expert creates a plan that consists of both technical and editorial factors. If this plan is implemented, you can expect better/increased visibility thanks to a better ranking.

When will I see a result?

The results of search engine optimization depend on how good your content is implemented, i.e. how good the knowledge on your new pages is and whether it provides added value for the reader and the strategy measures.

For local companies that, for example, use the term Munich” rank, marketing optimization is much faster than with a broad topic where you are competing with really strong sites such as Wikipedia.

As a rule, you will see the first results of your SEO after just a few days and weeks. You must be aware that SEO is not a sprint, but a marathon. Only ongoing work on your website can lead to long-term success.

Is it recommended to buy backlinks?

A good SEO measure is to create content with backlinks. After all, backlinks are essential when it comes to search engine rankings. Google uses a website's backlink profile as an indicator for ranking.

However, you have to be careful, because the backlinks reduce the hoped-for success if you accidentally get spam links. However, Google Search Console will send you notifications about unusual things such as spam links or other technical information about your website.

Which SEO measures are part of off-page optimization?

Offpage optimization is all measures that influence your own ranking on other pages. For example, if you are linked to content sub-pages (off-page measure), Google regards this interaction as significant. Your site therefore automatically offers important content that is decisive for searchers. Backlinks and social signs are the two most important factors for off-page optimization and good SEO services.

On-page optimization comprises the measures that you take on your own website to be better found by your target group. On-page and off-page measures are essential for SEO and optimizing your content.

Do Google Ads make for better SEO?

SEA stands for search engine advertising (search engine advertising). In marketing, the measure refers to the placement of paid text ads in search results pages of all search engines. The paid ads get you places 1 to 4 on the first page for your desired keyword.

However, SEA is still recommended for better SEO because this allows you to see whether your industry and your product or service are well received by your target group. Many SEO consultants work with keyword analysis, but this actually doesn't give you 100% certainty that the data is accurate.

To create a successful SEO analysis, you should know what your target audience is actually googling for to find you. Advertising via Google gives you direct insight into the thoughts of your searchers and is therefore absolutely necessary for good SEO measures.

Who is SEO worthwhile for?

Anyone who doesn't do marketing won't be seen. The search for solutions has finally changed. If you are confronted with a problem these days, you search for a suitable solution on the Internet. If your product or service isn't shown on the first page here, it's as if you didn't exist at all. SEO is therefore worthwhile for all companies that want to be found in ads.

In order to enjoy first page fame on Google, SEO is urgently needed. Google Ads, i.e. paid ads, generally also display you on the first page. But in the long run, this type of marketing is really hard on the pocket. Professional SEO advice and SEO analysis is therefore urgently needed.

How important are social media posts for SEO?

Basically, social media posts are just side effects that ensure good public relations. However, for a better ranking and more traffic, these contributions are of secondary importance. However, it is essential to have a top website that is up to date with proven content that reflects your industry.

What is SEO consulting?

SEO consulting is basically advice for companies that revolves around the topic of search engine optimization. Some companies have no or only a smaller in-house marketing department.
SEO consulting helps these companies find a strategy that brings long-lasting success in optimizing organic search. In this way, visibility can be improved over a long period of time.

How much does an SEO consultation cost?

The price of SEO consulting is based on various factors. The quality that you choose for your SEO advice is decisive. If you seek help from an SEO freelancer who has little experience in your industry, the probability of getting a good strategy is rather low.

If you look for an SEO consultant who has experience with your industry and has good references with interfaces to your company, you will therefore also have to invest more start-up capital.

It is important that you choose an SEO expert who has already gained experience with your company size and your product or service. The quality of SEO analysis, Google Ads advice and the overall SEO strategy become more expensive, but also more valuable when you work with SEO experts.

Is an SEO audit a prerequisite for better marketing?

In simple terms, SEO audit means how visible your website is in search engines — and whether all conditions for a good ranking have been met. Depending on the search engine (Google, Bing, etc.), your site eventually ranks differently.

SEO audits therefore show you how much success and traffic you are achieving with the content and knowledge.

Articles & Resources

min reaD time

Latest Webflow Features and Updates 2024

There are some exciting new features for Webflow that further improve the platform and expand the options for website builders. Today, we'll take a look at the latest 2024 updates and features, and explain the benefits for Webflow users and agencies.
min reaD time

The 10 most expensive domain names in the world

The most expensive domain names in the world cost millions. Find out which factors influence the value of a domain and what the top 10 most valuable domains are.
Online marketing
min reaD time

Tesla's 2024 entry into paid advertising: First visible steps revealed

Discover Tesla's new 2024 marketing strategy, which is based on efficient content production. A profound insight into the future of automotive advertising from marketer UX.
min reaD time

Webflow vs WordPress 2024: The ultimate comparison

Webflow or WordPress? Our detailed guide compares features, SEO, usability, and pricing so you can make the right decision!
Online marketing
min reaD time

Tesla's new marketing strategy 2023

Since the founding of Tesla Inc., the company has never invested a single cent in paid advertising. It was announced this year that this would now change. In this article, we'll look at what we as an online marketing agency can learn from this.
min reaD time

Website development and planning the budget correctly

Learn how to correctly calculate the budget for your new website. An essential guide for every entrepreneur.
min reaD time

Chat GPT Revolution - How do you use it correctly?

What is Chat GPT from OpenAI and how do you use it correctly in a company. What dangers can you avoid and why will you no longer be able to avoid this language model in the future.
Online marketing
min reaD time

Advertising on the Internet - Boost Your Business Potential Online

Find out how you can attract new customers and more applicants to your company and increase your business potential online with targeted advertising measures on the Internet.
min reaD time

SEO consulting - 2 keys that matter

SEO consulting for SMEs. Goal-oriented advice directly from experienced experts and to fill the best positions at Google.
min reaD time

How Klaus Hübner boosts his company's growth with online marketing

Klaus Hübner is a successful expert in subsidy management and talks about his experiences with online marketing and its impact on his company. Learn how he recognized online marketing as a key strategy for growing his business and what vision he has for the future of online marketing in his industry.
min reaD time

Top 10 Webflow features we've loved as an agency for 6 Years

Have you had enough of cumbersome or outdated website builders? We've been working with Webflow for over 6 years and want to share our 10 favorite features with you that help us every day — these features are a real game changer for us.
Online marketing
min reaD time

Online marketing strategy: Achieving your goal in 6 steps

Digitalize your marketing? Find out more tips for creating an online marketing strategy/marketing plan in this article!
min reaD time

Marketing law firm: How to attract clients

In 4 steps to successful law firm marketing: automated client acquisition, expert status & recognition!
Online marketing
min reaD time

What is a lead?

Translated from English, “lead” means something like clue, or clue. In marketing, we talk about leads, lead acquisition or lead generation. Unfortunately, the sole definition does not give you enlightenment - which is why we are shedding some light on this with this article!
min reaD time

Learn how to sell

Are you self-employed and would like to know how to sell your service (s)? Are you planning to set up a company and would like to find out the easiest way to sell your products? Then you've come to the right place!
Online marketing
min reaD time

Customer journey - The journey of your customers

How to use the Customer Value Journey to turn foreign prospects into enthusiastic regular customers. Find out everything about this topic here!
Online marketing
min reaD time

B2B online marketing - That's how it works in business!

Most likely, you ended up on this page because you want to know what options and strategies there are in online marketing for the B2B sector? Find out the right answer here!
min reaD time

Redesign of the company website

With these 11 tips, you'll get a top website! This is how the redesign of your corporate website will be a success!
Online marketing
min reaD time

Winning customers in the digital age

Every company needs customers. A sentence that is easy to say. In fact, it only scratches the surface. What companies really need to flourish is satisfied, loyal customers in steadily growing numbers. Regardless of whether your business is just getting started or wants to continue to grow: Acquiring more or new customers is a principle that you should always follow!
min reaD time

Webflow - comprehensive CMS & website builder

Webflow is “the modern way to build for the web,” says the Webflow marketing team. There is no question that Webflow shines with modernity: The system makes website construction child's play for almost everyone - the only requirement is a few basic programming language skills. Webflow is therefore one of the strongest tools for visual design, but at the same time also a CMS and hosting platform of the modern era. In this guide, we're not looking at the sunny side of Webflow — we're more interested in the question of whether all the fun is actually worthwhile and which projects are generally best suited to working with Webflow?

Make a joint appointment for your website project now

For over 6 years, we have been moving companies forward in the digital space. With over 200 successful projects, we are proud to always think outside the box and discover new things. For us, it's not just about ticking off tasks, but about delivering real results. Rely on our expertise and let us help your company achieve a digital breakthrough together!

Visit us on social networks