IE Group
As a general planning firm, IE Group designs and delivers process-optimized industrial facilities in Switzerland and Germany – from site analysis through to turnkey handover. For its digital relaunch, we took responsibility for strategy, information architecture, design and development, as well as migrating 187 URLs from a legacy WordPress system.

Background
Since 1966, IE Group has brought industrial construction, factory planning and general planning together under one roof. More than 140 architects, engineers and operations planners develop specialized building solutions for companies in the food, plastics, life sciences and high-tech sectors. The company is wholly employee-owned and operates from locations in Switzerland and Germany.

Challenge
The existing WordPress website had reached its technical and structural limits. Over the years, content had become fragmented and, in some cases, duplicated - prospective clients struggled to distinguish between services, industry solutions and project references. At the same time, the visual identity no longer reflected IE Group’s innovative strength or depth of expertise.
The relaunch needed to resolve this complexity, make the site significantly easier to navigate and give the marketing team a dependable, maintainable system. We developed a new information architecture, a refined UI/UX design and a flexible CMS structure in Webflow. The result is a bilingual website that makes extensive content easy to explore and presents the company’s expertise with clarity and confidence.
Solution
We conceived and delivered the relaunch end to end: from strategy and site structure to UI/UX design, development, migration and the technical SEO foundation. The new Webflow platform combines a precise responsive build with subtle animations and reusable CMS templates. Today, the marketing team can independently maintain and expand project references, services and industry pages.
“With Marketer, we found an agency that brings web design, Webflow and SEO/AEO optimization together perfectly. The project management was professional, complex topics were always explained clearly, and there was a solution for every challenge. We are very satisfied with the result.”
Starting point

Designed for every screen

Developed in Webflow
A solid SEO foundation

60 years of expertise, brought to life
A website system built for complex content




































