IE Group

As a general planning firm, IE Group designs and delivers process-optimized industrial facilities in Switzerland and Germany – from site analysis through to turnkey handover. For its digital relaunch, we took responsibility for strategy, information architecture, design and development, as well as migrating 187 URLs from a legacy WordPress system.

Concept
Strategy & Information Architecture
UI/UX Design
Webflow Development
WordPress Migration
Multilingual DE/EN
CMS Architecture
On-Page SEO
Interaction Design
Industry
Industrial Construction & Factory Planning
Live Website
ie-group.com
IE Group Website-Relaunch auf einem Laptop mit modernem Webdesign für Industriebau und Generalplanung

Background

Since 1966, IE Group has brought industrial construction, factory planning and general planning together under one roof. More than 140 architects, engineers and operations planners develop specialized building solutions for companies in the food, plastics, life sciences and high-tech sectors. The company is wholly employee-owned and operates from locations in Switzerland and Germany.

Modernes Industriegebäude als Beispiel für die Industriearchitektur und Generalplanung der IE Group

Challenge

The existing WordPress website had reached its technical and structural limits. Over the years, content had become fragmented and, in some cases, duplicated - prospective clients struggled to distinguish between services, industry solutions and project references. At the same time, the visual identity no longer reflected IE Group’s innovative strength or depth of expertise.

The relaunch needed to resolve this complexity, make the site significantly easier to navigate and give the marketing team a dependable, maintainable system. We developed a new information architecture, a refined UI/UX design and a flexible CMS structure in Webflow. The result is a bilingual website that makes extensive content easy to explore and presents the company’s expertise with clarity and confidence.

Project Duration
6 months
Our Services
Strategy & Concept, Information Architecture, UI/UX Design, Webflow Development, WordPress Migration, CMS Architecture, Localization, On-Page SEO & Launch Support
Technologies
Figma, Webflow CMS, Webflow Localization, JavaScript, GSAP, Personio & dualoo

Solution

We conceived and delivered the relaunch end to end: from strategy and site structure to UI/UX design, development, migration and the technical SEO foundation. The new Webflow platform combines a precise responsive build with subtle animations and reusable CMS templates. Today, the marketing team can independently maintain and expand project references, services and industry pages.

“With Marketer, we found an agency that brings web design, Webflow and SEO/AEO optimization together perfectly. The project management was professional, complex topics were always explained clearly, and there was a solution for every challenge. We are very satisfied with the result.”

Porträt von Matthias Jacubasch von der IE Group
Matthias Jacubasch
Managing Director, IE Group

Starting point

The previous WordPress website comprised 187 URLs. Repetitive content and a navigation structure that had evolved over time made it difficult for prospective clients to quickly find relevant services, industry solutions and project references. As the site grew deeper, editorial maintenance also became increasingly time-consuming.
Mobile Ansicht der responsiven IE Group Website auf einem Smartphone

Designed for every screen

We tailored every key view for desktop, tablet and smartphone. Navigation, project filters and contact cards remain clear, intuitive and visually consistent at every screen size.
Webflow Entwicklung der IE Group Website mit responsive Layout und CMS-Struktur

Developed in Webflow

We implemented the approved Figma design in Webflow using the Client-First standard. Reusable CMS templates enable the marketing team to add new project references, services and industries independently – while preserving both design consistency and structural integrity.

A solid SEO foundation

The relaunch included a complete on-page SEO setup: metadata, alt text, a clean heading hierarchy, structured data, an XML sitemap and 301 redirects for the previous URLs. Google Search Console and Analytics provide the foundation for reliably assessing visibility and usage since launch.
Responsive Tablet-Ansicht der IE Group Website mit Unternehmensgeschichte und Mitarbeiterporträt

60 years of expertise, brought to life

An animated timeline brings six decades of company history to life. A searchable directory also connects visitors with more than 140 specialists and the right points of contact. Together, these features make the company’s experience and personal expertise immediately tangible.

A website system built for complex content

Four industries, two countries and two languages are connected through a consistent CMS architecture. Despite the depth of content, the platform remains easy for visitors to navigate and efficient for the marketing team to maintain.
Automatisierte Produktionsanlage mit Industrierobotern als Beispiel für moderne Fabrikplanung und Industrieprozesse
Mobile Ansicht der responsiven IE Group Website mit Navigation und Unternehmensinformationen
Responsive Ansichten der IE Group Website mit Nachhaltigkeitskonzept, Unternehmensinhalten und Kundenreferenzen
IE Group Website mit Kundenstimmen und Expertenprofilen für LogistikplanungIE Group Website auf einem Tablet mit Karrierebereich, Ansprechpartnerinnen und Standortinformationen

Looking for the same level of expertise?

From strategy to launch, we deliver complex B2B websites end to end. Tell us what your digital presence needs to achieve next.

Christian Kallinich

Founder & CEO