A testimonial is a form of advertising in which prominent personalities recommend products or services. This type of advertising uses the reputation and reputation of the personalities to increase the trust and credibility of the advertising message. The aim is for the advertisers' positive image to be transferred to the product and thus to convince potential customers.
Platforms and use of testimonials:
Testimonials are often used in television commercials, on advertising posters, and on social media such as Instagram. Choosing the right medium depends on the target group and the specific goal of the advertising campaign. A good testimonial should also match the image of the product to increase credibility.
Effects of prominent testimonials:
- Attention: The level of recognition of celebrities draws attention to the brand.
- Brand positioning: The brand is more clearly positioned and strengthened by the testimonial.
- Trust and Credibility: The recommendation from a well-known person increases trust in the product.
- Image transfer: The positive image of celebrities is transferred to the brand.
Example of a video testimonial:
When using testimonials, it is important to pay attention to the authenticity and seriousness of the advertisers so that the advertising remains credible and achieves the desired effects.
