Cube Life GmbH
Company
Project Description
A convincing digital presence that authentically communicates Cube Life's expertise in data-driven, ESG-compliant real estate management and thus gains the trust of institutional investors and family offices.
Our Services
Strategy & positioning: SEO analysis, professional re-branding design & content: UI/UX design based on CI, text creation for all sides Technical implementation: Webflow development, system integration & CMS connection, implementation of GDPR & accessibility solutions (BFSG)
Nothing speaks more for a successful project than the voice of the customer. Jan Rudelle, managing director of Cube Life GmbH, about the seamless and cooperative partnership:
“From initial consultation to implementation, everything was extremely professional.”
Watch the full interview for an authentic look at our partnership:
The result is much more than a website. It is a digital ecosystem that makes Cube Life's core competencies — data-driven real estate management for institutional investors — tangible. Intuitive user guidance, a clear, confidence-building design and professional imagery make the technological and strategic superiority of the company visible at first glance. A special highlight: The real estate portfolio on the website is automatically synchronized with Cube Life's internal management platform and is therefore always up to date — without double maintenance costs.
The content we produce is at the heart of communication. Every word, every graphic and every image was carefully designed to underpin Cube Life's central messages: increasing efficiency, transparent processes and sustainable value enhancement for sophisticated portfolios.
Cube Life is a highly specialized service provider for institutional investors and family offices — a target group that not only expects excellent service, but also maximum transparency, legally compliant processes and verifiable ESG compliance. The previous digital presence was unable to adequately convey this high level of competence. Managing Director Jan Rudelle describes the initial situation as a struggle with “very complicated analog processes.” This discrepancy between internal excellence and external presentation was a strategic hurdle to convincing new, top-class partners.
When looking for a digital agency that understood this strategic claim, marketer UX was chosen. The “very professional impression” from the first meeting confirmed that we would not just develop a website, but a business solution.
Our comprehensive relaunch process included:
- Professional re-branding: We analysed the existing corporate identity and carefully developed it further in order to achieve a more modern and even more professional effect online.
- Content creation & SEO: We wrote the texts for the entire website, optimized for the target group and relevant search terms to increase organic visibility.
- Technical implementation: The seamless integration of the real estate portfolio was a particular challenge. We connected Cube Life's external management platform directly to the Webflow CMS. This connection ensures that portfolio changes automatically appear on the website, saves valuable time and, as a “single source of truth,” guarantees that the data is up-to-date.
“I think it's great that what you get there is such a complete package, and we feel that we are in very good hands.”
This holistic approach, which combines strategic consulting with in-depth technical implementation, was the key to creating a platform that not only provides information but is also strategically convincing.
The new platform is a key tool for Cube Life's growth. It enables the company to clearly demonstrate its technological and strategic advantages.
- ✅ Credibility with top investors: The professional presentation underlines the competence in dealing with institutional capital and meets the high expectations of partners such as Commerz Real and abrdn.
- ✅ Automated efficiency & digital expertise: The site is more than a digital business card; it is a functioning system. By connecting their portfolio platform directly to the Webflow CMS, Cube Life no longer has to do with any manual effort to update the website. This not only demonstrates digital competence, but also lives by it — a decisive signal for their tech-savvy target group.
- ✅ Legally compliant & future-proof: By implementing a GDPR-compliant cookie solution and complying with the new accessibility standards (according to BFSG), the website is technically and legally up to date. This minimizes risks and maximizes reach.
- ✅ Clear competitive positioning: The website clearly sets Cube Life apart from traditional administrations by focusing on modernity, efficiency and sustainability and making it easier to find through targeted SEO.
A project is successful for us when it lays the foundation for a long-term, strategic partnership. Jan Rudelle's conclusion confirms this claim.
“marketer UX has raised our public image holistically and authentically to a new level. We were particularly impressed by the complete professional package from a single source — from consultation to implementation.” - Jan Rudelle, Managing Director of Cube Life GmbH
“I believe that Marketer UX was able to convey this well for us and was a good partner to position ourselves there in the best possible way and will of course continue to be a partner for long-term cooperation in the future. We will definitely be implementing many more exciting projects together.”
Jan Rudelle
Cube Life GmbH
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