
Christian Kallinich
Christian is the founder and managing director of marketer UX. As an expert in branding, design and web development, he regularly publishes new articles and videos to make these topics accessible to anyone who wants to impress with their brand.

Webflow
5
minmin reading time
Game changer: Webflow real-time collaboration is here — and it's changing everything
Imagine that your designer, developer, and copywriter are all working on the same landing page at the same time. What sounds like Figma is now a reality in Webflow. We show why the new real-time collaboration is the biggest game changer for marketing teams, resolves blockages and massively accelerates your projects.
AI
8
minmin reading time
Build a website with AI
AI websites: Fast but not sustainable. AI builders create simple pages in minutes — ideal for prototypes. However, brand strategy, complex functions, legal security and long-term success require professionals.

Webflow
7
minmin reading time
Webflow agency: Why the right partnership is decisive for your digital success
A Webflow agency that acts as a reliable partner is crucial for digital success. The targeted use of Webflow lays the foundation: high-performance, SEO-optimized and flexible websites.
The agency offers a holistic approach, ranging from award-winning web development and branding to SEO and SEA strategies. Demonstrable successes with well-known customers confirm the competence.
Webdesign
4
minmin reading time
Barrier-free & GDPR-compliant: How iubenda supports companies in implementing ASA
Read this article to find out how to easily make your website barrier-free with just one tool.

Webflow
9
minmin reading time
Webflow vs. Storyblok: 10× SEO boost for SMEs
Webflow vs. Storyblok: Which CMS delivers 10× more SEO success to SMEs? Increase organic traffic and rankings — read the ultimate comparison now!

Webdesign
8
minmin reading time
Accessibility Strengthening Act 2025: The new obligation for digital accessibility
Accessibility isn't just a feature of your website, it's essential. For this reason, the ASA (Accessibility Strengthening Act) comes into force from June 28, 2025 - if it is violated, there is a heavy fine of up to 100.000€. Learn how to easily make your website barrier-free and what you absolutely need to consider. 

Online marketing
12
minmin reading time
Have a website created: How to find the perfect partner
Do you want to have a website created but don't know what is important? Discover the 5 pillars of a successful website and find the ideal partner for your project.

Webflow
3
minmin reading time
Webflow Intellimize: AI-powered website optimization possible soon!
Webflow acquires Intellimize! The new power combination for AI-powered website personalization and optimization.
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Online marketing
9
minmin reading time
Marketing psychology: Tesla website analysis
Learn how Tesla uses the psychology of its target audience through minimalistic designs, emotional appeal, and intuitive navigation to make its website successful.
Webflow
6
minmin reading time
Latest Webflow Features and Updates 2024
There are some exciting new features for Webflow that further improve the platform and expand the options for website builders. Today, we'll take a look at the latest 2024 updates and features, and explain the benefits for Webflow users and agencies.

Webdesign
8
minmin reading time
The power of color psychology in marketing and branding
Learn how color psychology in marketing and branding awakens emotions, influences buying decisions and strengthens your brand.

Online marketing
5
minmin reading time
Tesla's 2024 entry into paid advertising: First visible steps revealed
Discover Tesla's new 2024 marketing strategy, which is based on efficient content production. A profound insight into the future of automotive advertising from marketer UX.

Webflow
10
minmin reading time
Webflow vs WordPress 2024: The ultimate comparison
Webflow or WordPress? Our detailed guide compares features, SEO, usability, and pricing so you can make the right decision!

Webflow
7
minmin reading time
Top 10 Webflow features we've loved as an agency since 2017
Have you had enough of cumbersome or outdated website builders? We've been working with Webflow for over 6 years and want to share our 10 favorite features with you that help us every day — these features are a real game changer for us. 

Online marketing
19
minmin reading time
Customer journey - The journey of your customers
How to use the Customer Value Journey to turn foreign prospects into enthusiastic regular customers. Find out everything about this topic here!
Author videos
External publications
