TFF e.V.
A new digital home for Germany’s largest Tesla community.


Background
Tesla Fahrer und Freunde e.V. (TFF e.V.) is a non-profit association that has been promoting electric mobility in the German-speaking region since 2014. As Germany’s largest Tesla Owners Club, it brings drivers and interested people together at meetups, drives and events. The club is officially recognized by Tesla, yet operates independently and is also open to people who drive other vehicle brands. Over the years, an active community with an extensive digital club history has grown.

Challenge
The old website was based on TYPO3 and had become increasingly cluttered over the years: an outdated design, unintuitive navigation and content that was hard to find. Much of the activity took place in a separately run forum, while the website itself offered only limited ways to present news and stories. Our task: to rethink the club’s digital presence from the ground up – without losing almost eleven years of club history.
Objective
We wanted to create a website that doesn’t just inform, but brings club life to life – with a well-thought-out structure, a fresh visual language and more space for photos, videos and stories. Members should find what they are looking for faster, while new visitors immediately get a sense of what makes TFF special. And all of this without losing sight of the club’s past.
Our club, Tesla Fahrer und Freunde e.V., needed a new website at short notice because the old one was being shut down. marketer UX delivered the complete rebuild in under two weeks: concept, web design, web development, copywriting and go-live. Ten years of club history were transferred from the old archive into new posts – carefully and with data protection in mind, for example when it came to license plates in photos.
The result is convincing on every level. The site looks premium, loads in under a second and is cleanly built for Google. Reports on our meetups are often online the very same day, including videos that only load after consent. Feedback from our members has been consistently positive, and many of them approach us about it directly.
I would especially like to thank the team for supporting our club beyond the project itself, with quick responses and thoughtful advice. If you are looking for an agency for web design, Webflow or web development, you have come to the right place.
Modern Website Redesign

Information Architecture & News
Content Migration & Club Archive

Calendar Integration with Klubraum
Video & Motion Design





































