GSK Impfakademie
GSK (GlaxoSmithKline) is a global biopharma company committed to uniting science, technology, and talent to get ahead of disease together.
At the heart of the digital strategy for healthcare professionals (HCPs) in Germany is the "Impfakademie" (Vaccination Academy) – a central digital ecosystem. It serves as a hub for verified, scientific information on vaccination topics such as RSV, shingles (herpes zoster), and other indications. Supplemented by dedicated specialist portals, the Impfakademie is the definitive resource for doctors, pharmacists, and medical staff who require consolidated, in-depth, and easily accessible professional information for their daily work.
The insight: A leading ambition requires a leading digital ecosystem
With growing demands for digital accessibility to HCPs, it became clear that the existing architecture was no longer up to date. Content management was complex, and the introduction of new focus topics (such as RSV) was time-consuming. These shortcomings not only hindered agile communication but also conflicted with GSK's ambition as an innovation leader. A strategic realignment and a technical relaunch were essential to create a foundation that is highly efficient internally and offers HCPs a first-class, seamless user experience.
How we helped
A tailor-made platform for a seamless experience
We have created a new digital home for GSK professional communication that not only reflects the seriousness of the brand but also sets new technical standards. The goal was to develop a high-performance and flexible platform that logically bundles complex content and offers the professional audience a first-class information experience.
Innovative system architecture & consolidation
We chose a modern architecture anchored in AEM (Adobe Experience Manager). The "Vaccination Academy" was completely redesigned and launched as a central hub. It now serves as a "single source of truth" that intelligently links various thematic worlds. Core interactive features, such as the complex search on the "GSKpro" portal, were developed from the ground up to enable physicians to find information quickly and precisely.
Fast time-to-market for new campaigns
A key requirement was the ability to react quickly to new medical topics and awareness campaigns. Instead of monolithic extensions, we designed a flexible architecture that allows for the rapid creation of new content hubs. The "RSV-schutz" and "Gürtelrose-wissen" portals were the first projects to be designed and built from scratch on this new foundation. This gives GSK the agility to address important health topics promptly and with high editorial quality.
An ecosystem that grows with you
The platform is designed for sustainable growth. Through ongoing maintenance and the implementation of new functionalities, as with "impfen.de," we ensure that the entire digital ecosystem remains technologically state-of-the-art. The current optimization of the "GSKpro" search is another building block in continuously improving the user experience for HCPs and establishing the platform as an indispensable tool in everyday medical practice.
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A central ecosystem for healthcare professionals, as innovative as GSK
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